3DTV or 3D television is a television that conveys depth perception to viewers by engaging in stereoscopic display, multi-view display, 2D-plus-depth, or any other such techniques for 3D display. The majority of modern sets of 3D television use a polarized 3D system or an active shutter 3D system. There are also some which are “auto-stereoscopic” and don’t even need the use of glasses.
The arrival of 3DTV in the early 1990s took place with the introduction of the first digital TV services. In recognition of this revolutionary technology and understanding the relevance of the power of disruptive change that it held, research and development activities started all over the world with the target to set standards, develop advances in the technology and the various production facilities available for 3DTV. Then there were advances in the area of 3D display technology, image analysis and IBR i.e. Image Based Rendering and also digital image compression and transmission of video and depth data. These further accelerated the development of concepts and set the altar for the first set of prototypes for 3DTV services, thus gave these a huge boost.
The report titled “Europe 3DTV Market by Manufacturers, Countries, Type and Application, Forecast to 2022”, basically focuses on the 3DTV market in Europe, especially in countries like Germany, UK, France, Russia, and Italy. It categorizes the market based on manufacturers, countries, type and application. The classification based on manufacturers in the market segment yields the brands such as Samsung, LG Corp, Sony Corp, Sharp Corp, Toshiba Corp, Vizio, Videocon Industries Ltd, Hisense and TCL. On the basis of type the two market segments as listed in the analysis are “Non-glass Free” and “Glass-Free”. Finally on the basis of applications, the two market segments are household and commercial segments.
Analysts predict the 3DTV market will ameliorate though gradually from the years 2017 to 2022. This is supported by an in depth analysis of the manufacturing costs, the key raw materials and manufacturing process along with the industrial chain analysis, sourcing strategy and downstream end user analysis. In the year 2017, 3DTVs are foreseen to suffer from low consumer demand if seen around the globe.
Adoption of 3DTV in the distinct fields in Europe is forecasted to assist in the expansion of 3DTV market globally. Panasonic Corp is foreseen to focus on acquiring about half the market share of the European 3D television market this year as demand will overtake expectations and the technology wins would have to be converted globally. The company anticipates the sales of 3D televisions to generate a good percentage of its revenue in Europe especially in 2017 further followed by other enhancements that lead the market to develop at a smooth pace in the next five years.
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