There is a great demand for prebiotic foods and beverages in UK and the growth in this sector is expected to continue in the next decade. A wide range of innovative products in the prebiotic foods and beverages sector is the main reason for the positive outlook. The prebiotic supplements and food market is driven by the growing clinical evidence, supporting the effectiveness of probiotics in general health maintenance and disease treatment. The prebiotic therapy is popular in the treatment of lactose intolerance, lipid metabolism, oxalte metabolism, inflammatory bowel disease (IBD), ulcerative colitits, irritable bowel syndrome (IBS), eczema, allergic rhinitis, infectious diarrhea, necrotizing enterocolitis and helicobacter pylori.
To cater the needs of the consumers in prebiotics, there is a rapid increase in the development and innovation of the products. The probiotics market is at an initial stage, with unclear usage patterns and expected to play a crucial role in growth of the market development in the coming years. Labeling regulations in UK is expected to have significant impact on market growth of probiotics. Probiotics food & beverages includes dairy products, non-dairy products, cereals, baked food, fermented meat products, and dry food probiotics.
According to the report, “2017-2022 UK Probiotics Market Report (Status and Outlook)”, the leading prebiotic competitors in UK are DuPont(Danisco), Chr. Hansen, Lallemand, China-Biotics, Nestle, Danone, Probi, BioGaia, Yakult, Novozymes, Valio, Glory Biotech, Ganeden, Morinaga Milk Industry, Sabinsa, Greentech, Bioriginal, Biosearch Life, UAS Laboratories, and Synbiotech.
The global leading industry participants are Danisco A/S, Danone, Chr Hansen, Nestle, Arla Foods, Inc., Probi and Lallemand Inc., S.A., China-Biotics, Inc., E. I. duPont de Nemours and Company, General Mills, Inc., Lifeway Foods, Inc., PROBI AB, BioGaia AB, Yakult Honsha Co., Ltd., Mother Dairy and Chr. Hansen. The increasing popularity of probiotics worldwide has attracted many new competitors in the prebiotics market. The Global probiotics market is divided by strain type and they are lactobacillus, streptococcus, bifidobacterium, yeast, spore formers, and others.
Prebiotics market is growing steadily in UK with huge demand for the dietary supplements and functional foods & beverages. Probiotics are used to cure or prevent disorders, such as lactose intolerance and inflammatory bowel disease. Digestive disorders such as bloating, reduction in resistance to infections include poor and not-in-time diet, age and stress levels are corrected with the consumption of enhanced probiotics products.
The bacteria derived prebiotics are still under research and testing phase, yet to get approval from the food and drug administration and would take time to implement. The bacteria derived prebiotics are sure to dominate the market in the coming years. Probiotics contain friendly bacteria or yeast, which when consumed improves the balance of bacteria in the digestive system. Probiotic products such as yogurt, kefir, fermented milk, and other dairy products are in demand due to their effectiveness when consumed to improve human immune system, synthesis of vitamins, and proteins. The prebiotic products are beneficial in curing mental illness, diarrhea, skin disorders, and urogenital disorders. Probiotics are used for skin disorders with developed scientific research finding acceptance in such applications.
With the invention of new probiotic products such as chocolate, biscuits, and gums, a constant growth in prebiotics was observed. Milsling is a probiotic dark chocolate brand named ‘Chocowise’ and the brand is sold in various markets such as Serbia, Croatia and Bosnia and is all set to enter UK markets as well.
Consumers’ knowledge on health awareness and development of more effective prebiotic strains is expected to support the industry growth. The increase in the disposable income and standard of living in UK has benefited the overall prebiotics market growth. Many companies are investing heavily in R&D to develop more effective probiotic strains.
The technological advancements, rapid urbanization, demand for natural products and raise in standards of living are few key reasons that embolden the probiotics market. However, lack of awareness about probiotics benefits, adherence to quality standards and regulations would act as hurdles in the prebiotics market growth in future. Cumulatively, the market is expected to record larger revenues year after year.
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