Apple To Reportedly Revamp Its Music Service At WWDC, Also Plans To Expand Radio Services


Apple has been in the headlines for a while now. Here’s a little more to look forward to from the Cupertino giant. According to a report from Bloomberg, The company is planning to re-release it’s flagship new service with a new design interface at the WWDC in June.

The Apple Music portal was met with mixed reviews. On one hand, it was praised for the amount of features it held and the amazing user experience. But there were many, who called the user interface cluttered, difficult to navigate, crammed with lists and menus which is hard to navigate, among other things. Taking this into consideration, Apple seems to be working on the overall interface of its proprietary music streaming service.

Apparently, the new design is described as being ‘more intuitive to use’. The company is also promising that it will allow better integration to its streaming and download businesses. The new changes are meant to bring in more customers to the $10-per-month streaming service, making it more user-friendly. The company seems to be attempting to regain it’d dominance in the music sector.

The company had been dominating the physical to digital music business for a long time with iTunes. But after the company acquired Beats, iTunes saw a steep dip.

The company’s Music service was released last June but this too, saw mixed reviews because of the crummy interface.

Along with the update to the interface, the company is also planning to expand its online radio services. With the unveiling of Beats 1, the company provided users with only one free radio station and made other services paid. But later reports started coming out pointing to the fact that the company has filed applications for new stations including Beats 2, Beats 3, Beats 4 and Beats 5.

Also, according to the report, the transition of Beats into Apple wasn’t a very smooth one. The acquiring giant was reportedly struggling to post Beats employees into its company. Because of these issues, Apple lost many key members from Beats. These include Music Chief Executive Ian Rogers, product head Ryan Walsh, chief designer Ryan Goodman, VP for engineering Bobby Gaza and senior visual designer Jackie Ngo.

Other issues like friction with artists were also explained in the report.

Whether or not Apple’s attempt with the new UI and expansion will take its toll, only time will tell. And even though some believe Apple’s software doesn’t live up to the mark like it’s hardware, it will be interesting to see how the Tech giant moves forward with Music.



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