The report titled “Global Personal Hygiene”, provides a comprehensive analysis of global personal hygiene, various personal hygiene products, trends in personal hygiene market, geography, leading players, availability of personal hygiene products and future of global personal hygiene market.
Industry Overview: Global population are interested in personal hygiene so as to protect their health and keep their life healthy. Personal hygiene is a behaviour that is practised in daily life to protect health, body, hair, mouth and teeth which need to be cleaned regularly. The clothes worn are washed frequently to avoid any sort of infections and diseases. Personal hygiene is directly connected to health. To maintaining good health of a human body, it is necessary to check the food consumed, maintain clean body, physical exercises and safe sexual relationship which are a part of personal hygiene. Various diseases are developed due to lack of cleanliness. Inefficient personal hygiene leads to the development of parasites, worms, scabies, sores, tooth decay, diarrhoea and dysentery. There are various benefits of personal hygiene such as germs are removed from body, removes bad smell of body, personal relaxation, decrease in muscular tension, increases skin health, better appearance and more self confidence.
Various Products in Personal Hygiene Market: Global personal hygiene market is gaining significant due to rising concerns over health, grooming, and beauty among consumers’. Few commonly available personal hygiene products are deodorants and antiperspirants, bath products, shower products, and soap. The anti-perspirants segment consists of antiperspirants and deodorants in the form of spray, stick, roll-on, cream, gel, and solid formats. The bath and shower products consists of bubble-bath washing gel, bath time washing gels, lotions, non-liquid products such as bath bombs, beads, and salts. Soap segment consists of bar soaps and liquid soaps.
Trends in Global personal Hygiene Market: The rising consumer disposable income along with the consumer’s willingness to spend on personal care is one of the key factors driving the sales of personal hygiene products. It was observed that there is an increasing competitiveness among the leading players and product innovation that is fuelling the growth in this market. Premiumisation is also a major cause for the growth of the personal hygiene market in the emerging economies. Global consumers are attracted towards the best available products in the markets, which is boosting the overall revenue generation of the personal hygiene market.
Global personal hygiene market is geographically spread across North America, Europe, Asia Pacific, and Rest of the World. North America and Europe account for a larger share in the personal hygiene market with the presence of large number of players. The major contributors in the global personal hygiene market are the emerging economies such as Brazil, India, and China in the APAC region and ROW. This trend is due to the ever-growing population, increase in consumer’s disposable income, improving literacy rates and rising awareness about the importance of maintaining personal hygiene which are stimulating the growth of the personal hygiene market.
Leading Players in Global Personal Hygiene Market: Large and international players dominate the global personal hygiene market and have limited the entry of new players. Almost all the prominent players aim to differentiate their products by continuous innovation, research and development of new products. Therefore, there is a stiff competition among the global personal hygiene market leading players. Few prominent players in the market are Unilever, Johnson & Johnson, Carrefour, Reckitt Benckiser Group, Auchan, Safeway, Publix, Godrej Industries Ltd., Costco, Helen of Troy Ltd., Proctor & Gamble Company, Kroger, and Colgate-Palmolive Company.
Availability of Personal Hygiene Products: The distribution channels in global personal hygiene market are specialty stores, hypermarkets and supermarkets, and department stores. The sale of personal hygiene products through physical stores is higher compared to the online stores. However, high penetration of the internet in developing countries has boosted the growth of sales in personal hygiene products through e-retailing. This will have a positive impact on the growth of the personal hygiene products market in the offline distribution channel.
Future of Global Personal Hygiene market: Globally, the well-being of the population is necessary for the development of a country. Almost all the governments and large organizations worldwide are taking initiatives to promote awareness regarding the importance of maintaining personal hygiene. These initiatives will help in the growth of the personal hygiene products market over the next few years.
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Ankur Gupta, Head Marketing & Communications