Baby food products are soft and easily consumed food which are specifically made for human babies between four-six months and two years old. These products consist of high nutrient content available in multiple varieties,tastes, and forms. The products are either soft or liquid paste which can be easily chewed by babies. There are two different types of baby food including commercial and homemade baby food items. The homemade baby food products are less expensive in comparison to the other food items.
Baby food market growth forecast
Global baby food items are witnessing high growth owing to increase in health concern among the population of infants, followed by rise in case of malnutrition among the children, decline in poverty rates, growth in new product development,presence of large number of product manufacturers and corresponding to raw material provided to industries coupled with rise in disposable income in the developing and developed geographies.
Baby Food Market Share
Based on geography, the North America and European regions dominate the baby food market due to growth in adoption of new & innovative baby food products launched by various manufacturers and increase in number of working women in the region. The Asian-Pacific region is expected to witness the fast growth on an account of increase in birth rate and rise in organized retail marketing over the forecast period. It is also projected that future of baby food market triggered by the rise in penetration of organic baby food coupled with rise in availability of baby foodstuffs on e-commerce sites over the forecast period.
Prepared Baby Food Market Segmentation
Based on the prepared baby food, market is segmented into purees, porridge, squash and other food items. Prepared baby food segment is expected to dominate the market owing to increase in working women population in the growing economies across the world. Based on age, market is segmented into less than 6 months babies and 6 to 12 months babies. Based on nature, market is segmented into organic and non-organic. Based on distribution channel, market is segmented into hypermarkets, convenience stores, supermarkets, online and others. Convenience stores channel estimated to witness fastest growth rate due to increase in popularity of e-commerce websites, growth in trend of purchase online and rise in penetration of internet & smartphones during the forecast period.
Baby Food Market Sales Revenue Millions
The global baby food market is projected to grow at a CAGR of approximately 3.7% over the next five years, will reach US $78300 million in 2024, from US $63000 million in 2019.
Canned Baby Food Market Analysis
Canned baby food are food items that are processed by heat treatment and preserved in metal canes. In canning process, sufficient heat is applied to food packed into airtight sealed containers to destroy microorganisms. The food is heated below steam pressure at high temperatures. The amount of time & heat required for processing is different for each food type, which depends on its density, acidity etc. Key players operating in the canned baby food market are Holle baby food, Gerber, HiPP Organic, Bolton Group, ConAgra Foods, Del Monte Foods, Kraft Heinz, Beech Nut, Earth’s Best etc.
The canned baby food product market analysis based on segmentation by type includes fruits & vegetables, beans & legumes, milk, poultry, meat & fish, soups and other prepared items. The global canned baby food product market is expected to register high growth rate which is due to increase in workaholic lifestyles coupled with low availability of inconvenience in buying fresh fruits & vegetables to be cooked over the forecast period.
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UAE Nutritional Supplements Market Outlook to 2023 – by Vitamins & Dietary Supplements (Protein Supplements, Non-Herbal Dietary Supplements Composites, Fish Oils/Omega Fatty Acids, Glucosamine, Co-Enzyme Q 10, Herbal Dietary Supplements Composites, Yeast, Garlic, Ginko Biloba), Functional Foods (Dairy, Baby Food, Breakfast Cereals, Cooking Oil Confectionary, Sweet Biscuits, Snack Bars and Fruit Snacks) and Functional Beverages (Energy Drink, FF Concentrates, Sports Drink, and Bottled Water)
Ankur Gupta, Head Marketing & Communications