BPI Pres. and CEO Cezar Consing
The Bank of the Philippine Islands (BPI) is setting a new trend in banking with its ‘Make the Best Happen’ campaign, offering innovative and accessible financial solutions.
BPI introduced a microsite,https://makethebesthappen.ph/, with articles that offer practical advice and tips on travel, health, parenting, shopping, dining and planning for the future. The site reveals several helpful reads such as listings of secret food stops outside Metro Manila, quirky Korean tours, inspiring workouts, some necessary life purchases, and teaching children the habit of saving.
In a statement, Cezar P. Consing, BPI President and CEO, said the bank wants to focus on needs-based financial planning where individuals make decisions based not on returns but on the goals they want to achieve.
The process begins with helping clients identify their life needs and goals and then create a priority list based on those aspirations.
“We strive to know and understand the individual circumstances and financial needs of our clients, then offer financial advice. Only then do we propose certain solutions that are suitable and customized for each and every client,” Consing said.
Based on this initial assessment, BPI helps client create a game plan, mindful of their budgets, goals, risk profile, and investment options.
Tricia Quiambao, Head of BPI’s Strategic Brand Management, said BPI’s Make the Best Happen campaign is a different look on banking.
“We put a premium on understanding our clients and their needs, whether it’s to travel, or start a business, or fund their children’s education,” she said.
The microsite addresses some of the top life and lifestyle goals of most individuals: travel, health, parenting, shopping, future, and dining. It is enriched every week with updated content derived from current areas of interest.