The report titled “Brazil E-commerce Market Forecast to 2020 – Growing Internet Penetration and Last Mile Delivery to Shape Future Growth” provides a comprehensive analysis of the E-commerce market in Brazil and covers market size and segmentation of overall E-commerce market by online retail and travel. The report further segments the online retail market by major product categories, major cities, type of delivery, mode of payment, devices used for purchase, and customer profiles based on gender, age group, monthly household income and seasonal demand. The report covers detailed profiles of leading players in the space along with the share of major players in the market. The report also covers market segmentation of online travel market by industry verticals and means of travel along with customer profile based on gender, age group, income and device used. The potential and future outlook has been individually discussed for the online retail and travel industry and also for the overall e-commerce market. The report provides detailed analysis of segments, trends & developments, growth drivers and major restraints and challenges within the industry. The report also serves as a benchmark for existing players and for new players who wish to capitalize on the market potential and investors who are looking forward to venture into the e-commerce market in Brazil.
Brazil E-commerce Market
Brazil is not only the biggest but also the most developed e-commerce markets in the Latin America. It has the fourth largest internet market globally with over 129.6 million internet users of the total population of 208 million, as of 2015. The e-commerce market in Brazil grew at a CAGR of ~ % during the period 2010 to 2015. The number of e-commerce consumers has increased from 23.4 million in 2010 to 72.7 million in 2015 providing the impetus for the e-commerce market in Brazil to reach to USD ~ billion in 2015 from USD ~ billion in 2010. The major drivers of growth include growth of internet users, rising broadband penetration, lack of assortment in traditional stores, young and digitally savvy marketplace, highly connected Brazilian consumers, low return rate and high taxation rates on trade.
Although Brazil’s economy has been witnessing a downfall since the last 2 years, the online retail industry has been blooming as the industry is still in its early growth stages and has enormous growth potential. Brazil online retail market grew at a CAGR of ~% during 2010-2015 from USD ~ billion in 2010 to USD ~ billion in 2015. Electronic products purchased online accounted for the highest share of ~%, based on number of orders in 2015 amongst all product categories. Fashion and accessories, Cosmetics & perfumery, Books and magazines, Home & décor were some other product categories that generated bulk of the orders in 2015.
In 2015, the online retail market was quite a concentrated one with top five leading players in this space occupied a cumulative market share of about ~%. B2W digital, with a portfolio of several e-commerce websites, emerged as the clear market leader by accounting for ~% market stake in 2015 and the company’s websites reached ~% of the total e-commerce visits in the country. Cnova Brazil, Mercado Libre, Magazineluiza and Netshoes were other market leaders in the online retail segment. Apart from the major players catering to multiple products, there were also some of the leading pure play players which cater to the particular segments such as Dafiti, Kanui, Lojasrenner and others in Fashion and accessories; Natura, Boticario and others in Cosmetics; Samsung, Kabum, DX and others in Electronics and Amazon, Editorajustodivm and others in books and magazines.
Online travel agencies in Brazil have become more popular over the years due to the growing interest of consumers in both domestic and international travel, placing the country as the largest market for tourism in Latin America. One of the main reasons for the growth of the online tourism market in Brazil over the years is the increase in the purchasing power of the lower social classes, which has allowed a large number of consumers to consider travelling long distances for the first time. The overall market for online travel and bookings increased to USD ~ billion in 2015 from USD ~ billion in 2010.
Online mobility services accounted for the largest share in the Brazil online travel market. Convenience was the major factor behind the incline in online ticketing. These platforms help the consumer to book tickets conveniently at any place and any time. Also, online bookings these days provide easy price comparisons for different tickets which helps consumer choose the best option. The sector comprised a market share of ~% in 2015 with GMV of USD ~ billion.
Decolar, Hotel Urbano, CVC Brasil, Booking.com and ViajaNet were the major companies operating in this space of online travel in Brazil.
Brazilian economy is expected to rebound and register positive growth post 2017/2018. With consumer getting increasingly tech savvy and preference shifting towards online bookings of hotels and flights utilizing phones, tablets or desktops rather than booking them from stores or agents, the prospects of online travel market looks promising in the long term.
The e-commerce market in Brazil is anticipated to grow at a healthy CAGR of ~% between 2016 and 2020 from USD ~ billion in 2016 to USD 70.1 billion in 2020.
Key Topics Covered in the Report:
- Brazil E-commerce Market Introduction and Size by Gross Merchandise Value
- Regulatory Environment for E-commerce Companies in Brazil
- Growth Drivers, Trends and Developments in Brazil E-commerce Market
- Issues and Challenges in Brazil E-commerce Market
- Brazil Online Retail Market Introduction and Size by Gross Merchandise Value
- Brazil Online Retail Market Segmentation
- By Major Products, 2015
- By Major Cities, 2015
- By Type of Delivery, 2015
- By Mode of Payment, 2015
- By Devices Used for Purchase, 2015
- Customer Profiles in Brazil Online Retail Market
- By Gender, 2010-2015
- By Age Group, 2014-2015
- By Monthly Household Income, 2015
- By Seasonal Demand, 2015
- Competitive Landscape of Major Players in Brazil Online Retail Market
- Market Share of Major Players in Brazil Online Retail Market
- Brazil Online Retail Market Future Outlook and Projections, 2016-2020
- Brazil Online Travel Market Introduction and Size by Gross Merchandise Volume
- Brazil Online Travel Market Segmentation
- By Verticals, 2015
- By Means of Travel, 2015
- Consumer Profiles in Brazil Online Travel Market
- Competitive Landscape of Major Players in Brazil Online Travel Market
- Brazil Online Travel Market Future Outlook and Projections, 2016-2020
- Brazil E-commerce Market Future Outlook and Projections, 2016-2020
- Analyst Recommendations
- Macro Economic Factors impacting Brazil E-commerce Market
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Ankur Gupta, Head Marketing & Communications