Canadian beer market experienced very little change in 2015. Increasing consumer trend towards leading a healthier lifestyle brought in stagnation in beer consumption. However, craft beer continued to see good growth with a double digit increase. Flavored craft beer with natural ingredients, different than the regular beer caused the increase in demand for craft beer especially among the 19-25 years male age group. The premium beer segment saw an increase of 1% and the discount segment declined by 2% as the consumers moved consumers.
Key Findings
Beer saw stagnation as consumers moved away from alcohol consumption in order to lead a healthier lifestyle.
Consumers have continued to shift their beer packaging preferences over from bottles to cans.
Premium beer the only segment to see a rise as consumers moves towards drinking less but of a better quality.
Mainstream and discount brands both saw no growth as consumers move towards premium brands.
Regular beers continued to be the driver of the beer category with all other segments seeing no growth
Beers flavored with natural ingredients which were all locally produced have become increasingly popular.
Synopsis
Canadean’s Canada Beer Market Insights 2016 Report provides a complete overview of the Canada beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on-/ off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Canada beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Canada beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Canada beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Topics Covered In the Report
- Canada beer Market Research Report,
- Canada beer Market Trends,
- Canada beer Market Size,
- Canada beer Market Share,
- Canada beer Market Growth,
- Canada beer Industry Developments,
- Canada beer Companies Revenue ,
- Canada beer Market Outlook,
- Canada beer Industry Size,
- Canada beer Market Analysis,
- Canada beer Market Forecast,
- Canada beer Future Projections,
- Canada beer Market Insight,
- Canada beer Competition Analysis,
- Canada beer Sales Growth,
- Canada beer Market Segmentation,
- Canada beer Market CAGR,
- Canada beer Sector Growth,
- Canada beer Future Analysis,
- Canada beer Industry Outlook,
- Canada beer Import Export Scenario,
- Canada beer Company Profiles,
- Canada beer Customer preference,
- Canada beer Competitive Landscape,
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Ken Research
Ankur Gupta, Head Marketing & Communications
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