Ken Research has announced latest publication on, “Baby Equipment“ which gives detailed insights on UK baby equipments market by value and volume. The research report discusses present and future analysis of the industry considering major trends, consumer behaviour, challenges and demand. The report covers baby equipment including care & feeding, prams & buggies, safety and travel. The report highlights consumer shopping behaviour, birth rate in the country to interpret demand, competitive scenario and more.
Despite of economy slump the baby equipment market has showcased stability in demand in the UK driven by child safety norms, convenience and parent’s awareness. Birth rate fell in 2013 which affected baby equipment demand in the same year however future outlook is positive with awareness of people to give birth to child in accurate age, working female population and economy to settle in coming years. Additionally, government has issued safety guidelines for travel which are boosting baby car seat and pram demand.
With the awareness of E-commerce, price war is intense between brick and mortal retailers and E-commerce retailers. Rising number of Smart phone users, broadband adoption rate and inconvenience in travelling with infants has supported E-commerce sales of baby care products. Considering child safety in 2015 the UK Government announced new requirements on side impact protection for car seats. Many new parents are looking to buy the car seats which fit under the new safety norm.
The UK is struggling with low birth rate and as per the statistics birth rates have fallen from 2012-2014 which is a concern. Additionally there is a slight rise in the average age of mothers which is a major cause of low birth rate. With rising awareness and government efforts it is expected that brith rate will not witness more fluctuations and this will support the baby care and equipment market.
The baby equipment report offers a comprehensive insight into the baby equipment market and its sub-sectors, including overall baby equipment, care & feeding, prams & buggies, safety and travel. The report analyses the market, the major players, consumer shopping habits and the main trends.
The report covers following products:
Baby Equipment, Prams, Pushchairs, Feeding equipment, Melamine dinnerware, Melamine Drinkware, High chairs, Stair gates, Fireguards, Baby monitor, Playpen, Car Seat, Baby Carrier, Travel Accessories, Fashionabiltiy, Prams & Buggies, Care & Feeding equipments
Following companies have been covered:
- Mamas & Papas
- John Lewis
- Babies R Us.
To know more on coverage, click on the link below:
Ankur Gupta, Head Marketing & Communications