“Soaring imports of meat from the USA, Australia and India and seafood from China, Vietnam, and Papua New Guinea positively impacted the demand for cold storage services in Central Luzon”
The report titled, “End-User Perspective in Central Luzon Cold Storage Market- Dominance of Meat and Seafood Production Albeit by Inadequate Storage Facilities and Frequent Power Outrages” by Ken Research recommends that the companies already operating cold storages or planning to begin their operations in Central Luzon can increase revenue generation by focusing on cold storage of meat, seafood, vaccines, and pharmaceuticals in their cold storage facilities. Additionally, they can incorporate advanced cold storage technologies such as RFID, WMS, blast freezers, automation and EDI which will improve the effectiveness and efficiency of operations. Moreover, the market for cold storage services in Central Luzon is projected to positively grow during the review period 2018 to 2023.
High Production of Meat and Poultry Products: The production of poultry in the Philippines was identified to be the highest for chicken and chicken eggs. They were observed to collectively account for a production volume of 2,370.6 thousand metric tons as of 2018. The other high demand for poultry products in the Philippines includes duck eggs and ducks. In the Central Luzon, major provinces for the production of chicken include Bulacan, Pampanga and Nueva Ecija which collectively accounted for 473.5 thousand metric tons as of 2018. Other leading provinces in the region include Tarlac and Bataan. Thus, the high production of meat and poultry products has positively impacted the cold storage business in the region.
Rising Prevalence of Direct and Event Marketing: It has been observed in the cold storage industry of Central Luzon that business development heads identify potential clients by preparing a directory and directly contacting the key executives such as purchasing officers to pitch for their companies’ cold storage services. They later schedule meetings to share their company profiles. In addition to this, cold storage companies have started progressing on social media platforms and improve their social marketing through events such as export exhibitions and Annual Cold Chain Expos taking place across the Philippines to attract more clients. Such events have been identified to increase the marketing progress by 30-40%.
Growing Demand for Seafood: Philippines emerged as one of the biggest traders of seafood products in the world. The country was observed to import fish and other aquatic consumables worth USD 558.08 million and export USD 421.61 million in 2018 thereby indicating high trade scenario. In the region of Central Luzon, the maximum production of fish and seafood products takes place for Seaweed, Milkfish, and Tilapia which collectively contributed 2,208.5 thousand metric tons as of 2018. Other leading categories for fish production in Central Luzon include Skipjack, Roundscad, Yellowfin Tuna, and Tiger Prawn.
Key Target Audience:-
Captive Cold Storage Companies
Cold Storage Technology Companies
Cold Chain Associations
Private Equity Firms
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2018-2023E
Case Studies Covered:-
Jentec Cold Storage
Royale Cold Storage
Nestle Philippines Inc
Central Luzon Cold Storage Market Overview
Central Luzon Cold Storage Market Major Players
Central Luzon Cold Transport Market
Central Luzon Third Party Logistics Market
Central Luzon Cargo and cold chain logistics
Central Luzon Cold Storage Market Segmentation
Central Luzon Cold Storage Market Revenue
Central Luzon Nestle Philippines
Central Luzon Dairy Product Storage Companies
Central Luzon Cold Storage Market
Central Luzon Cold Storage Industry
For More Information On The Research Report, Refer To Below Link:-
Related Reports by Ken Research:-
Indonesia Cold Chain (Cold Transport And Storage) Market Outlook To 2021 – By End Users (Meat And Seafood, Vaccines And Other Pharma Products, Bakery And Confectionary, Fruits And Vegetables And Others)
Thailand Cold Chain Market Forecast To 2022 – By Type (Cold Storage And Cold Transport), By 3PL, By Temperature Range, By Region, By International And Domestic Cold Transport And By Modes Of Transport (Ground, Air And Sea)
Ankur Gupta, Head Marketing & Communications