The products that are anticipated to aid care and feeding of infants and babies are specifically termed as baby care products. These products are sold through three primary mass channels supermarkets, chain drugstores, mass merchandisers, natural grocery stores and through all prestige outlets. Baby care supplies are sold through stores such as Whole Foods Markets, Macy’s, Bloomingdale’s, Neiman Marcus, The Body Shop, Sephora and others.
All the baby care supplies products in the outlets are stocked in open shelves that are easily accessible to the consumer. The products are also sold through convenience stores, newsstands, spas and salons. From the newborns up to one year are identified as babies. Baby and Child-specific products include baby Hair Care, Baby Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments and others. The other baby care products are toys and pacifiers that are used by toddlers or even preschoolers.
The baby and child-specific market has witnessed a gradual increase in2016. The leading players are wooing consumers with their varying promotions by targeting baby and child products, creating new shopping opportunities and product recognition. Now-a-days there is demand for more natural baby and child-specific products and consumers are willing to pay for premium products.
The major competitor in the baby and child-specific products is Laboratorios Durandin SAI. The company is a well established brand with strong distribution, affordable prices and quality assurance. Many parents are confident of the quality while purchasing Laboratorios Durandin SAI products for their babies and children. The baby and child-specific products in Chile include nappies or diapers or pants and babies’ garments and clothing accessories. The nappies or diapers or pants market growth is at a steady pace but has decreased in terms of volume with the demand for disposable pants. The products of babies’ garments and clothing accessories in Chile are knitted or crocheted, of wool or fine animal hair, of cotton, of synthetic fibres and of other textile materials.
According to the market research report “Baby and Child-Specific Products in Chile“, the increase in the consumer spending limit of the middle class has encouraged the capacity of spending more on kids wear. With the entry of new brands, the already existing brands raised their bar because they were offer higher quality, more fashionable, updated designs and at affordable prices. Majority of the brands offered huge discounts helping the consumers to enjoy shopping kids wear that were available in loads compared to the past years. Falabella SAIC is the leading competitor in kids wear and consumers are shopping at large retailers and department stores.
The growth in baby and child-specific products is expected to increase at a slow rate due to decreased birth rate, change in parenting behaviour, and increased interest in ease of life, mobile solutions related to babies and children needs. The baby and child-specific products market in Chile is expecting new international brands and expansion of national brands. With the latest technology and innovative products the baby and child-specific products market is expected to grow at a steady rate in the coming years.
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Ankur Gupta, Head Marketing & Communications