Ken Research Latest Report on “China Nutraceuticals Market Outlook to 2021 – Presence of Huge Customer Base and Rising Foreign Direct Investments to Foster Future Growth”provides a comprehensive analysis of China nutraceuticals market. The report focuses on overall market size for China nutraceuticals market, China nutraceuticals market segmentations on the bases of dietary supplements, functional food & beverages and distribution channels, dietary supplements sub-segmentation by type of supplements, functional foods and beverages sub-segmentation by product category. The report also covers Government Regulations for nutritional and dietary supplements in China, import and export scenarios of nutritional and dietary supplements in China, trends & developments in the market and competitive landscape of major players in China Nutraceuticals Market. The report concludes with market projection for future and analyst recommendation highlighting the major opportunities and cautions.
China Nutraceuticals Market Size
China nutraceuticals market in revenue displayed a stupendous trend in the period of six years from 2011 to 2016. In 2016, revenues of the overall China nutraceuticals industry including nutritional products such as dietary supplements and functional foods and beverages accounted to USD ~ million. The market recorded growth at a CAGR of ~%, from the recorded market size value of USD ~ million generated in year 2011. The rising awareness about health benefits derived from nutritional supplements is one of the major drivers for growth of nutraceuticals market in China. Increasing purchasing power has provoked the Chinese population to be more health conscious and adopt a healthy diet routine inclusive of nutritional supplements. The example of this can be stated in the form of introduction of mood enhancing functional beverages such as Scream and gender specific drinks such as He & She, both native to Chinese nutraceuticals market alone.
China Nutraceuticals Market
By Dietary Supplements, and Functional Foods and Beverages
The functional foods segment dominated the China nutraceuticals market by capturing revenue share worth ~%, thus generating revenue of USD ~ million in 2016. Desire to improve overall health and supporting healthy aging majorly impacted the market in a positive manner. Additionally, the usage of functional foods in China for specific health reasons, such as nourishing the heart and liver, improving sleep and facilitating digestion has resulted into increased revenue generation for the segment. However, dietary supplements are observed to grow at a high pace owing to the improving economic condition of the country has allowed interested consumers to purchase expensive supplements for improving their nutritional health.
By Distribution Channel
The mass merchandisers segment dominated China’s nutraceuticals distribution channel by grabbing a maximum share worth ~%, thus generating revenue worth USD ~ million in the year 2016. China’s population has an increasing demand for wide variety of product offerings in large quantities, which was targeted by mass merchandisers fulfilling specific nutritional needs, hence generating revenue for the market. Pharmacies in China nutraceuticals industry were able to grab revenue share worth ~% in the year 2016. High sales of OTC products and growing prescriptions of nutritional supplements by doctors to complete the nutritional requirements of the nutrient deficient population has resulted into high share of pharmacies in the China nutraceuticals market. Other major distribution channels include convenience stores, door-to-door sales, and mail orders.
Dietary Supplements Segmentation
Vitamins and minerals dominated the market with revenue share of ~% in 2016 owing to high prevalence of vitamin D deficiency in sun-deprived country China. It has been observed that only ~% of the Chinese population is having adequate quantity of vitamin D and ~% population is deficient of the nutrient. Herbal supplements segment captured second place with ~% revenue share in 2016. The increasing consciousness for hair loss among the Chinese elderly population and Chinese herbs being proven to be successful as a measure for hair loss and natural hair restoration, has resulted in increased revenue contribution from the segment. It is estimated that the use of herbal medicines represents approximately ~% of healthcare services delivered in China.
Functional Foods and Beverages Market Segmentation
Health segment dominated the functional food and beverages market with a revenue share worth ~% in China functional foods and beverages market in year 2016. Chinese population was witnessed with a growing trend towards leading a healthy lifestyle by considering doing regular exercise and consuming natural or organic food with additional benefits. As a result of which various international companies are investing into the country leading to increased awareness and demand for expensive products, thus driving the market. For instance, Australian nutrition brand Blackmores has made collaboration with Chinese tennis champion Li Na in order to tap China’s growing health food market. Digestive and energy boosters segment captured second and third positive with revenue shares of ~% and ~% in 2016 respectively.
Amway is the biggest direct seller in China with ~% revenue share in dietary supplements market in 2016. High demand for its nutralite brand is the major factor which has resulted into domination of the company in the market. Pfizer and GNC followed Amway in terms of revenue share in year 2016. However, in functional foods and beverages market, Hangzhou Wahaha Group is observed to dominate the market with high demand for its Shuang Wai Wai and Ru Wa Wa brands.
Future Outlook and Projections
China nutraceuticals market is likely to showcase a growth at a CAGR of ~% during the forecast period owning to the increase the demand of sports nutrition in China nutraceuticals industry. It is estimated that the growing trend of studios, fitness centers and gymnasiums will follow in the projected period to promote a healthy lifestyle among the Chinese Population.
Key Topics Covered in the Report:
- Introduction to China Nutraceuticals Market
- China Nutraceuticals market size, 2011-2016
- China nutraceuticals market segmentation by Dietary Supplements, and Functional Foods & Beverages and Distribution channels
- Dietary Supplements segmentation by type of supplements
- Foods and Beverages Market Segmentation by Product Category
- Competitive Landscape of Major Players in China Nutraceuticals Market
- Import & Export Scenario of Nutritional and Dietary Supplements in China
- Major Trends and developments
- Analyst Recommendations
- China Nutraceuticals Future Outlook and Projections, 2017-2021
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Ankur Gupta, Head Marketing & Communications