How to Create the right Pricing Strategy: Ken Research


Unsurprisingly, pricing is one of the 4Ps of marketing. In both short-term and long the term, it can be a complex matter and there are several aspects to contemplate. No doubt you can have the best product or service across the globe, but if you don’t have a solid pricing strategy and a perfect execution plan, you will fail. Generating an accurate pricing strategy can be piercing. It is a complex attempt that brings out insecurities in the best of us. In addition, the organization has to create the right pricing strategy in order to be competitive and increase its revenue and market share across the globe or in the respective market.

An efficient pricing strategy is directly on the basis of pricing research which assists you in analyzing the transformations in the customer behavior in reaction to price fluctuation and can also assist in apprehending the willingness of a consumer to pay in order to determine an optimal cost for your fresh produce.

Our research reports deliver you the metrics and associated tools utilized to comprehend how pricing activities affect the overall business and help you in analyzing the profitability of the specific price points.

In addition, going after the erroneous consumer sector can mean progressively lost revenue. For business dipping their toes into developing their pricing for the very first time, even simple tools such as the consumer sector can be a broad advancement. In our research reports, we present which consumer sector are most and least advantageous and which respond best to specific pricing strategies. We bring into line your pricing strategy with those consumer sectors which effectively augments both revenue and profit, keeping consumers satisfy and supporting deduct shake.

There are innumerable pricing analytics models and tools such as Conjoint Analysis, Gabor-Granger Analysis, Van Westendorp Price Sensitivity Monitor and Brand Price Trade-Off (BPTO) technique which can be positively optimized to formulate a pricing strategy which warrants profitability and growth in your business. Our market research reports will contribute your insights to the competitor’s product and pricing analysis which will effectively assist you in benchmarking your strategy with your competitor.

Although, several organizations rely on the ‘sound about right’ pricing approach. But grounding your decision making on hard data gets you much nearer to the value-based pricing. With our data of research reports lets you speedily learn which consumers are most likely to purchase and exactly how much they value your solution to their situations. The perception from our pricing analytics propel you in being a more effective and advantageous business and encourage you for making pricing decisions more actively, and fixing a fair price for consumers that matches the worth you deliver.

Approximately, each organization has few holes in its pricing strategy such as pricing leaks, overpriced or underprices product tiers, or missed upsell opportunities. However, in our research reports the tools of pricing analytics comb through the data, finding the low-hanging fruit that can be speedily and generating the extra revenue throughout the short span of time.

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Ken Research

Ankur Gupta, Head Marketing & Communications



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