E-Retailing to Boost the Sales of Apparel and Footwear in India – Ken Research


The report titled “Apparel and Footwear Specialist Retailers in India” provides a comprehensive analysis of Indian apparel and footwear, growth of the apparel and footwear sector, leading players, new trends in apparel and footwear, major apparel products, major footwear products, latest developments, e-retailing and future of apparel and footwear specialist retailers in India.

Industry Overview: Indian population is purchasing apparel and footwear more frequently according to the changing fashion trends. The leading apparel and footwear brands focus on value and fashion as Indian consumers demand value for their products. Majority of the consumers are shifting from affordable products to fast fashion and are adapting to the latest fashions in the country. It was observed that during the next few years fast fashion brands will be demanded by Indian consumers. The leading distribution channels in apparel and footwear are hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. The non-store retailing outlets in India for apparel and footwear are home shopping, internet retailing, and direct selling.

Most of the leading retailers focus on enhancing consumer’s in-store experiences and are providing value-added services while competing with online retailers. Digitalization of offline outlets is attracting and encouraging customers to visit physical stores. Indian customers are demanding a complete shopping experience and specialist retailers are focusing to house multiple products to enhance in-store experience. All the leading brands in apparel and footwear are opening flagship stores in larger cities to attract more consumers.

New Trends, Offers and Discounts Boost Sales: Brand Factory is a leading apparel specialist retailer in India that witnessed strong growth in the recent years because it offered discounts throughout the year. The introduction of international brands such H&M and Forever 21 has witnessed a stiff competition in the apparel and footwear market in India. The recent entry of international brands has witnessed a rapid expansion and establishment of flagship stores across major metropolitan cities. All the domestic apparel companies are competing with international brands within the country. Raymond is a leading apparel specialist retailer and has launched its Ready-to-Wear (RTW) exclusive outlets to target the youth population.

The leading driver of growth in retailing in India is the flawless shopping which has registered a steady growth in the recent years. Technology is a part of Indian retailing industry. The use of smartphones has led to the growth of retailing industry. Indian consumers are more interested towards price than any other parameter while making a purchase. For few items, consumers care more about the quality of products rather than price. Almost all the retailers focus on the ambitious middle- and low-income population who purchase value for money products where non-luxury retailers witness a better performance.

Leading Players and Latest Trends: The apparel and footwear specialist retailing in India has witnessed healthy sales after the impact of demonetisation has subsided and consumption has picked up. The increase in consumers’ disposable income and growing internet penetration has driven the growth of apparel and footwear industry in India in the recent years. The domestic leading players in the Indian apparel and footwear market are Future Lifestyle Fashions, Aditya Birla Fashion & Retail and Arvind. These players offer a range of brands such as Fbb, Louis Philippe, Excalibur, Van Heusen, Peter England and Allen Sollyn. Consumers were more comfortable buying apparel and footwear products online that boosted the internet retailing channel for apparel and footwear in India.

Footwear Market in India: India is the second largest footwear producer globally with an annual production of 22 billion pairs. The major footwear production centres are Kanpur, Agra, Ranipet, Vaniyambadi and Ambur. The Indian footwear market is dominated by men’s footwear and contributes 58% of the total Indian footwear retail market. Casual footwear contributes more to the total footwear retail market. The leading players in the Indian footwear market are Adidas AG, Bata, Liberty Shoes Limited, Nike, Inc., Paragon Group, and Relaxo Footwears Limited. The major footwear in India are boots of rubber or plastic, boots of leather, waterproof protective footwear, other protective footwear, tennis shoes, basketball shoes, gym shoes and training shoes, ski-boots, snowboard boots and cross-country ski footwear, other sports footwear, strap footwear of rubber or plastic, strap footwear of leather, waterproof footwear (covering ankle), other waterproof footwear, other footwear, and footwear parts. Bata India is the leading player in footwear with a wide assortment of products at varying prices.  Almost all the designs are targeted at consumers of all social, income and age groups and the company primarily caters to the mass market due to its affordable product range. Relaxo Footwears is the second largest footwear player in India focused on styling and brand revamping.

Apparel Market in India: India has a high-growth, fast-changing retail apparel market, with new opportunities for both foreign and domestic players. Therefore, the Indian apparel industry will witness some specific trends such as sustainable and eco-friendly manufacturing, smart garments, smart casuals, rise of organised retail and e-commerce.

Almost all the textiles industries are adopting eco-friendly strategies due to pollution issues. Majority of the consumers are sensitive and are interested in eco-friendly and organic apparels. Apparel market in India consists of cloths for babies, kids wear and premium adult wear consisting of women and men casuals and other garments. The apparel industry consists of smart casuals or semi-formals, chinos and other relaxed trousers along with half sleeved shirts or t-shirts, ladies formals, ladies western wear, indo-western wear, and inner wear. Indian apparel retail industry is an organised retail industry due to the increase in consumer’s income, affordable branded wear in country and awareness of fashion trends.

Future of Apparel and Footwear Specialist Retailers in India: Online shopping in India is blooming very rapidly and is attached to every individual’s life. All the e-commerce portals and marketplaces have established themselves strongly by providing huge discounts to attract many customers and providing wider range of products. The e-commerce portal in Indian apparel and footwear specialist retailers in India currently possess 431 million internet users and are expected to reach 750 million by the year 2026. Demonetisation has improved the net banking facility that has fuelled the growth of e-commerce in the country. Indian government’s initiative for cash less, inclusive and digital citizens has boosted the e-commerce industry. Many e-retailers have started launching their private fashion labels to increase their profit margins. Internet retailing in apparel and footwear in India has witnessed a boost in the sales due to latest fashion trends and will continue over the next few years.

Key topics covered in this topic:

Apparel and Footwear Specialist Retailers Market

India Apparel and Footwear Industry Analysis

India Mens Apparel market Revenue

India Women’s Apparel market Revenue

Kids Wear Market Revenue India

India Online sales of Apparel

India Apparel and Footwear Market Competition

Apparel and Footwear Specialist Retailers Market Analysis

India Apparel and Footwear Specialist Retailers Market Forecast

India Apparel and Footwear Specialist Retailers Market Trends

Apparel and Footwear Specialist Retailers Sales

India Apparel and Footwear E-Retailing Market Size

Apparel and Footwear Specialist Retailers Leading Brands

Store-based Apparel and Footwear Specialist Retailers India

Non-Store Apparel and Footwear Specialist Retailers India

India Major Apparel E-retailers

Ecommerce Industry in India Apparel Market

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