According to the study “Asia Beverage Multipack Shrink Film Industry Situation and Prospects Research report”, multipack shrink film packaging is light-weight, durable and visually attractive. When compared to rigid packaging, multipack shrink films lessen the conveyance expenditures of beverages and are easier to carry. The growing consumption of alcoholic beverages and demand for ready-to-drink fruit juices are the two major factors driving the growth of Asia beverages multipack shrink films market. The various types of beverage multipack shrink films that are commercially available are polyethylene, polypropylene, polyvinyl chloride and others. Multipack beverages are usually packed in cans or bottles with various designs. Water and carbonated soft drinks are the major multipack beverages that demand for multipack shrink films as secondary packaging due ever growing demand for these products. The various types of shrink films are printed and unprinted shrink films. The most commonly used film is the printed shrink film wrap that is used in almost all industries, especially where retail point-of-sale is concerned.
Secondary packaging in beverages is more important for major beverage brands because the competition for them begins on the shelf. Asian consumers decide the beverage products based on the kind of packaging which is a great opportunity for beverage manufacturers to keep themselves updated with the latest packaging products. Packaging innovations maintains beverage sales and looks for newer ways to attract the consumers. Beverage multipacks provide an aesthetic appeal, enhanced brand visibility, facilitate easy transport and consumption. Beverage multipack shrink film market is growing rapidly due to the rise in the middle class population and increase in consumer disposable income. It was observed that there is an increasing demand for alternative beverages such as organic juices, enhanced water & functional beverages which drive the growth in beverage multipack shrink film market.
Multipack shrink films are used for wrapping up a group of several containers or bottles together in order to sell it as a single unit. The packing consists of various containers of dissimilar shapes and sizes such as water, milk, alcoholic drinks, soft drinks, dairy products and ready to drink products such as tea, coffee, health drinks, sports drinks, and dairy beverages. Use of multipack shrink films help in conserving the environment by reducing use of more plastic. Multipack shrink films market in Asia is regulated and controlled by both established as well as small emerging players.
Geographically, Asia beverage multipack shrink film industry is spread across China, Japan, South Korea, Taiwan, India, Southeast Asia and Australia. The leading players in Asia beverage multipack shrink film industry are Berry Plastics Corporation, Sealed Air Corporation, Bemis Company, Coveris Holdings, Reynolds, Sigma Plastics, Clondalkin, Polyrafia, Crayex Corporation, Tri-Cor, Amcor Limited and RKW.
Asia’s drastic industrial development has led to a huge demand for shrink films that are used as beverage multipacks materials. Almost all the major players involved in beverage multipack shrink film market are concentrating on R&D initiatives to develop new products to cater the increasing needs of customers. Consumers in Asia are anticipating a drastic growth over the next few years in beverage multipack shrink film market due to the need for attractive packaging in beverages industry and to increase sales of multi-bottle packages. The recyclability of plastics poses a serious risk to the environment which is one major reason hampering Asia’s beverage multipacks shrink film market. Asian multipack shrink film manufacturers are promoting eco-friendly packaging for beverage multipacks to conserve the environment.
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Ankur Gupta, Head Marketing & Communications