How is baby food market positioned in the Egypt?
The Egypt Baby Food Market is in its growing stage with retail sales value increasing from EGP ~ million in 2012 to EGP ~ million in the year 2018(P) at a six year CAGR of ~%. The increasing awareness of people regarding nutritional value of baby food, rising digitization and globalization, higher income levels and increasing participation of women in the total workforce has encouraged the demand for baby food in the Egypt baby food market. It is an import oriented market since it is largely dominated by international players. The Egypt baby food market is highly receptive to innovative products as the camel milk based baby food brand Camelicious gained a lot of popularity in the country.
The market experienced consistent growth over the years as there has been increasing involvement of women in the total workforce. Additionally, increasing demand for organic baby food has been observed due to health consciousness among parents. Among the presently available channels of distribution required to sell baby food products in the markets of Egypt, the majority of the stake has been held by offline retail stores. The consumers prefer online channels of distribution for purchasing baby food as it saves their time, effort and money. Overall, the market displays positive signs of both growth and development which is bound to attract more players to the market.
Egypt Baby Food Market Segmentation
By Food Category: Since milk formula is considered as the prime substitute of mother’s milk, it has been the leading market segment in the year 2018(P) with a revenue share of ~% of baby food products by value. The second highest market share has been held by dried baby food standing at ~%. The prepared baby food has contributed a minimal revenue share of ~% in Egypt baby food market in the year 2018(P).
By Type of Milk Formula: Standard milk powdered formula products acquired majority of the milk formula sales in Egypt baby food market. The market share held by the particular segment stood at ~% of the total milk formula sales by value in the year 2018(P). The market shares for other milk formula types include follow-on milk powdered formula at ~% and growing-up milk formula at ~% in 2018(P). The remaining share has been captured by special baby milk formula at ~% which is largely required by infants with special nutritional needs or they are allergic to some specific ingredient.
By Age Group: The segmentation of baby food products by age group is only out of milk formula and does not include baby food product categories such as dried baby food and prepared baby food. The leading category has been baby food products for infants that are 0-6 months old as their market share in terms of retail sales has been ~% in 2018(P). The remaining share has been held by baby food products for infants in the age groups, 6-12 months old and 12-36 months old standing at ~% and ~% respectively in the year 2018(P).
By Channel of Distribution: Majority of the baby food sales which is ~% are made through Health and Beauty Specialist Retailers. Subsequent purchases after consulting health experts are majorly made from these renowned and trustworthy megastores such as supermarkets and independent small grocers. The market shares held by these offline retail stores for baby food sales in Egypt stood at ~% and ~% respectively in the year 2018(P). The other channels of distribution which are responsible for domestic sales of baby food in Egypt include hypermarkets, convenience stores and internet retailing.
Egypt Baby Food Market Research Report
Egypt Baby Food Market Analysis
Egypt Baby Food Market
Egypt Baby Food Sector
Egypt Baby Food Market Future Outlook
Egypt Baby Food Marketing
Egypt Baby Food Supply
Egypt Baby Food Packaging
Egypt Prepared Baby Food Market
Egypt Organic Baby Food Market
Egypt Dried Baby Food Market
Egypt Milk Formula Market
Regulations Baby Food Egypt
Baby Food Retailing Egypt
Online Baby Food Sales Egypt
Guidelines Egypt Baby Food
Key Segments Covered:-
By Food Category-
Dried Baby Food
Prepared Baby Food
By Milk Formula-
Standard Milk Powdered Formula
Follow-on Milk Powdered Formula
Growing-up Milk Formula
Special Baby Milk Formula
By Channels of Distribution:-
Health and Beauty Specialist Stores
Independent Small Grocers
Key Target Audience:-
Baby Product Manufacturers
Baby Product Distributors
Baby Food Store Retailing
NGO’s Supporting Baby Food and Care
Online Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period: 2012-2018
Forecast Period: 2019-2023
Hero Group GmbH
Liptis Nutrition Ltd
Ninolac International SA
Abbott Laboratories and others
For more information on the research report, refer to below link:-
UAE Baby Food Market Outlook To 2022 – By Category (Dried Baby Food, Prepared Baby Food And Milk Formula), By Inorganic And Organic Baby Food, By Region (Abu Dhabi, Ajman, Sharjah, Dubai, Fujairah, Ras Al Khaimah And Umm Al Quwain)
Ankur Gupta, Head Marketing & Communications