Europe Car Rental Market is Driven by Fleet Capacity by Domestic & International Players in the Market and Digitization of Services: Ken Research


“Rise in the tourists arrivals in top European countries (Spain, United Kingdom, Italy, France and Germany) coupled with regional expansion of domestic and international players in terms of their fleet size and number of rental locations have driven the Europe Car Rental Market”.

The report titled “Europe Car Rental Market Outlook to 2025- By Region (France, Germany, Spain, United Kingdom, Italy, Portugal, Ireland, Poland and Others), By Fleet (Compact, SUV, Luxury) and By Purpose (Leisure and Business), Car Sharing By Fleet Size and Users and Cab Aggregator By Revenue and Users)” by Ken Research suggested that the Europe Car Rental Market has been increasing due to rise in tourist arrivals coupled with regional expansion of local & international players in the market and adoption of innovative strategies by major players in European countries  is expected to register a positive CAGR of 4.7% in terms of fleet size during the forecast period 2018-2025F.

Rise in the Number of Tourist Arrivals: Rise in tourism has been the major factor responsible for the growth of car rental services in Europe. Five out of the top 10 destinations in the world namely France, Spain, Italy, Germany and United Kingdom are located in European Union. The major car rental companies in Europe generate their revenue from the leisure and business travelers. The number of international tourist arrivals in European Union increased from 433 million in 2013 to 569 million in 2018 at a CAGR of 5.6% during the review period.

Digitization of Services: Digitization of services and smartphone technology in Europe has evolved over the years. Companies have been focusing on developing solutions such as simplifying booking process, connected vehicle technology, improved pricing mechanism and others in order to adapt to the latest technology trends to improve the experience and allowing flexibility to the customers. For instance, Sixt car rental company based in Germany, has developed an integrated platform for its car rental, car sharing and car ride services called Sixt One. The platform will enable the customers to avail the services from one single application thereby ensuring flexibly and smooth booking experience for the customer.

Europe Car Rental Market

360 Degree Mobility Approach followed by companies: Companies have been following aggressive marketing strategies in order to differentiate their service offerings from other players in the market. 360 degree mobility approach is an example of one such aggressive marketing strategy. In this approach the companies integrate car sharing, ride hailing, scooter sharing, public transport and other mobility needs of the customer to address maximum customer touch points and creating a one stop solution for mobility.

Key Segments Covered:-

Europe Car Rental Market

By Region                                                        




United Kingdom






By Fleet Type



Luxury and Premium

By Purpose



By Rental Location



Europe Cab Aggregator Market

Europe Cab Aggregator Market By Revenue

Europe Cab Aggregator Market By Number of Users

Europe Car Sharing Market

Europe Car Sharing Market By Fleet Size

Europe Car Sharing Market By Number of Users

Key Target Audience:-

Car Rental Companies

Ride Hailing Companies /Cab Aggregators

Car Sharing Companies

Ride Sharing Companies

Government/ Regulatory Authorities

Online Aggregators

Automotive OEMs

Time Period Captured in the Report:-

Historical Period: 2013-2018

Forecast Period: 2019F-2025F

Companies Covered:-

Europe Car Rental Market



Avis Budget Group



Europe Cab Aggregator Market







Europe Car Sharing Market





For more information, refer to below link:-

Europe Car Rental Market

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Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications



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