The report titled “Radio Broadcasting Global Market Report 2018 Including: Radio Station; Radio Network Covering: iHeartMedia, Cumulus Media, Walt Disney, Sirius XM Radio Inc”, provides a comprehensive analysis of global radio broadcasting market, leading players, geography, internet radio and future of global radio broadcasting market.
Industry Overview: Radio broadcasting is a mode of transmission of radio programs through radio waves or audio signals and intended to reach a wide audience. All the radio stations are linked to radio networks to broadcast a common radio format. Another type of radio broadcasting is terrestrial radio broadcasting that includes cable radio, local wire television networks, satellite radio and internet radio. There are two signal types such as analog audio or digital audio. Radio broadcasting is in various forms such as AM and FM stations. These have subtypes such as commercial broadcasting, non-commercial educational (NCE) public broadcasting, and non-profit varieties such as community radio, student-run campus radio stations, and hospital radio stations. Almost all radio broadcasting stations are on shortwave bands using AM technology that are received over thousands of miles.
Radio broadcasting is a part of the electromagnetic spectrum and radio waves travel through the atmosphere with various frequencies. Lower the radio frequency, the farther they travel and as the frequency increases, the waves might suffer external disturbances. This process of using radio waves to transmit various data to commercial audience is typically known as radio broadcasting which is a one-way wireless transmission. The major advantage of radio broadcasting is its low cost compared to the alternative media available in the world. Generally, the radio programs are entertainment, news, talk shows, business data, or religious services.
Leading Companies and Geography in Global Radio Broadcasting Market: The leading companies in global radio broadcasting market are iHeartMedia, Cumulus Media, Walt Disney, and Sirius XM Radio Inc. Geographically, the global radio broadcasting market is spread across Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. Global radio broadcasting market is prominent in Brazil, China, France, Germany, India, Italy, Japan, Spain, Russia, UK, USA and Australia.
Advancements in Global Radio Broadcasting Market: It was observed that there is a growing popularity of multiscreen services in the television and radio subscription market. Multiscreen services are connecting cell phones, laptops, and tablets. Smartphone and internet penetration has resulted in development of various apps, bigger screens, and improved battery capacity of the electronics. Use of internet is enabling consumers to stream radio on a PC or a smartphone using an access-based approach. Introduction of internet radio has increased subscription to the digital music libraries stored in the cloud. Affordability of internet, improved internet connectivity, and the increasing affordability of mobile internet has witness a growth in the usage of internet radio.
Future of Global Radio Broadcasting Market: Global radio stations are digitalized and are available online. Digitization avoids crackly signals, disturbances from ruining a show, and less cost as less manpower is needed. North America is the largest geographic region accounting for a largest share in the global radio broadcasting market. Global radio broadcasting market has witnessed huge revenues in the recent years and will continue growth over the next few years.
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Ankur Gupta, Head Marketing & Communications