Robust growth has been observed in the beauty and personal care market despite the icy economic condition in China. The increasing awareness of personal hygiene and rising living standards in the Chinese consumers are the major reasons for the growth of the beauty and personal care market. Premium beauty and personal care products in China are leading than the local products.
The international and domestic players have made major efforts to set up online flagship stores in China. Sephora, Guerlain and Cle de Peau set established official online stores in Tmall.com and Kose Cosmeport established partnership with JD.com opening its flagship store. The internet retailing has driven the growth in sales of the beauty and personal care products.
International players have managed to establish their brands in China with high product quality, effective marketing and sales activities. Domestic players are also reaching the standards by releasing products at competitive prices, strong advertising, and innovative marketing campaigns. International cosmetic products are leading while the local manufacturers still establishing their brands in Chinese beauty and personal care market.
According to the report, “Beauty and Personal Care in China”, Beauty and personal care market in China is expected to grow steadily with the stable prices. This market comprises of baby and child-specific products, colour cosmetics, depilatories, oral care, skin care and sun care products. The products covered in the beauty and personal care products are baby and child-specific products, bath and shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, mass beauty and personal care, men’s grooming, oral care, oral care excl power toothbrushes, premium beauty and personal care, sets/kits, skin care, and sun care. China’s consumer market of cosmetic products are skincare products, Shampoos and hair care products, make-up products, products for children, sunscreen products, anti-aging products, sports cosmetics, cosmeceuticals, green/natural cosmetics and others.
The Beauty and personal care products had witnessed a stagnant market in the past years due to many players, competition among the players and more available choices for consumers. Hong Kong has prolonged to be an attractive marketplace for any brand to expose their products and the population in Hong Kong is open-minded and curious about new products. Majority of the beauty and personal care products have continued to be available at the department stores, dedicated counters, specialty chain stores, drugstores, beauty parlours, direct selling and shopping centres. Online shopping channels in China have also witnessed a rapid growth in recent years.
A survey report about beauty and personal care in China states that majority of the women developed the habit of putting on make-up creating more market for the products. Men are beginning to care for their skin by using cleansing milk, lotion or face cream. Chinese customers are aware about the direct effects of the beauty and personal care products on their bodies out of which few products are harmful to the environment. Chinese population are dedicated to healthy lifestyles and allergic to different products embraced organic products. The beauty and personal care market is expected to record a positive growth with the increasing consumer knowledge about the benefits of organic products. The increasing population demanded for the growth in the beauty and personal care products in China with better hygienic, affordable and green cosmetics. The population growth in China for the past five years is depicted below showing an increase trend.
Cosmeceuticals are Chinese herbal cosmetics with medical properties. Tongrentang and Yunnan Baiyao are the leading players in China’s cosmeceuticals market. The cosmeceuticals occupies about 20% of the beauty and personal care products market in China. The cosmeceuticals market in China is dominated by foreign cosmeceuticals brands such as VICHY, La Roche-Posay, Freeplus and Simple. Domestic cosmeceuticals brands such as Tongrentang, Herborist and Sanjiu are slowly being recognised by consumers.
Local cosmetics producers such as Chinfie, CMM, Houdy, Longrich, Herborist and Chando are successful in reaching the standards of the international products. Many of the players are investing in research and innovation on the beauty and personal care products to meet the market needs. It has been observed that there is a stiff competition among foreign brands such as L’Oreal, Shiseido, Mary Kay, Estee Lauder and Olay. Frog Prince, Haiermian, Mentholatum, Yumeijing and Johnson & Johnson are major players in the children’s skincare products.
Chinese consumers have started demanding for natural products in the beauty and personal care products which obviously will increase sales. One of the natural beauty products available in China is the skin care oils that are getting even more popular due to the medical benefits. With the growing population and connected rising demand, the beauty and personal care market in China is sure to proliferate over the coming years.
For further reading click on the link below:
Asia-Pacific Beauty and Personal Care Market Research Report
China Beauty Products Market Research Report
China Beauty Products Import Value
China Beauty Products Export Value
China Beauty and Personal Care Market Size
China Cosmetics Industry Future Outlook
China Online Beauty and Personal Care Industry Analysis
China Personal Care Products Market Demand
China Hair Care Market Trends
China Natural Personal Care Products Market Revenue
China Face Cream Market Demand
China Herbal Beauty Care Industry Trends
To know more about the research report:
Ankur Gupta, Head Marketing & Communications