Excise tax to Impact Beer Consumption in Estonia: Ken Research


Ken Research announced its recent distribution on Estonia beer market insights report 2016; in-depth analysis of key companies, brands, volume, value and segmentation trends and opportunities in the beer market,” which concentrates at Estonia beer industry and offers a comprehensive insight into past background trends and present and future outlook. The production incorporates the shrewd investigation of top line production, import, export and consumption volume data by segment, brand distribution (on-/off premises) from 2005-2015 with forecasts for 2016, details of significant beer new product launches in 2015 by company, overview of the competitive landscape in the beer market with analysis of major companies performance. Data

The overall consumption of beer declined in 2015 propelled by higher prices because of excise duties and diminishing demand from Finnish and Swedish tourists, there was a developing shift toward market sophistication, as customers developed to drink more of premium products.

International brand Valmiermuizas Alus brewery doubled its sales in Estonia in 2016 and along with this, it is planning to start shipping beer to Finland by the end of 2016. The company’s export operations have been successful this year as its sales in Estonia doubled in the 9 months of 2016. While last year they sold only about 2% of beer in Estonia, this year they have sold 4% already, Moreover, Valmiermuizas Alus beer will now be available not only in Estonia’s Rimi, but also Selver stores.

A Le Coq AS, a subsidiary of Finnish company Olvi Oyj, still dominates beer sales in Estonia. The company has a wide scale operation and a widespread existence through both mediums such as off- and on-trade channels. It drives stagnant marketing activities and invests in novel product development.

Economic Outlook

The Commission has made three country-specific recommendations to Estonia to help it improve its economic performance. These are in the areas of:

  • Public finances
  • labour market
  • education and research and innovation.

The Commission publishes macroeconomic forecasts for the EU and the Member States three times a year, in the spring, in the autumn and in the winter. These forecasts are directed by the Directorate-General for Economic and Financial Affairs

 Topics Covered in the Report

  • Global beer industry,
  • Estonia beer market size,
  • European beer industry ,
  • Estonia beer Market revenue,
  • Estonia Alcoholic beverages Industry,
  • Estonia beer Consumption,
  • Beer Exports Value Estonia
  • Global Alcoholic Beverages Market research report,
  • Europe Alcoholic beverages Market research,
  • Anti alcohol beer marketing industry ,

For more coverage click on the link below:


Related links
Canada Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Finland Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market


Ken Research
Ankur Gupta, Head Marketing & Communications


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