Germany is one of Europe’s largest telecom markets with massive penetration in the broadband and mobile sectors. Telekom Deutschland dominates the fixed network and broadband markets in Germany. The other leading players are Freenet, Vodafone and Telefónica. Germany’s Telekom Deutschland focuses on the fixed network infrastructure along with the key regulatory developments, status of interconnection, local loop unbundling, number portability, and carrier pre-selection. Telekom Deutschland also tracks the profiles of major operators, details the development of Next Generation Networks (NGN) and issues relating to NGN access. Germany’s telecom regulatory decides the future of bitstream access requirements and handles the telecom market revenue.
The various mobile technologies available in Germany are GSM; 3G, HSPA, LTE, and 5G. The leading telecom services in Germany are Telekom Deutschland, freenet, BT Global Services, Tele2 Germany, Telefónica Germany. The other players in Germany’s telecom sector are CallMobile, Deutsche Telekom , E-Plus , Energie Baden-Wurttemberg , Kabel BW, Kabel Deutschland , PrimaCom , QSC , Sky Deutschland , The Cloud , Tiscali , United Internet , Unitymedia , and Vodafone Germany.
Germany’s Telecom services and software involves revenue generated from design and integration, installation, on-site service monitoring, maintenance, resource training, sales of network power monitoring software, AC power monitoring software, battery monitoring software, and site monitoring software. Germany’s telecommunications market includes mobile, internet, broadband, digital TV and converging media sectors. It was observed that Germany’s telecom market revenue witnessed a continuing decline over the recent years. The government has planned to invest more than one billion euros in fibre-based infrastructure by the year 2026 in the telecom sector. Germany’s telecom is under pressure to develop a gigabit society by the end of the year 2025.
Telekom Deutschland has planned to expand in vectoring VDSL, NB-IoT network and has committed to 5G across its network footprint. Vodafone Germany has launched cloud-based GigaTV service for the demanding population with increase in LTE speeds to 500Mb/s. According to the recent studies, it was observed that the consumer electronics/ICT sales witnessed a continuing increase. Also, the IT sales such as IT hardware, software and services witnessed a steady growth compared to the past years. This trend has made most of the businesses operate on very tight margins due to fierce competition in all subsectors of electronics.
According to the study “Germany: Country Intelligence Report”, the growth in Germany’s digital economy along with increase in consumer demands for sophisticated electronics has demanded for extraordinary network services. The introduction of Internet of Things (IoT) application was a boon while mobile traffic data has drastically increased. All the residential and small business opted for high-speed broadband services in the country leading to a 40% increase in the service market. Therefore, the broadband industry has increased its investment in networks to deliver improvements in fibre-optic connectivity and 4G coverage. Advanced technological developments have enabled new entrants offering VoIP and cloud-based communication services in Germany. The telecommunication sector in Germany has to face many challenges related to economics of running a network due to increased mobile traffic. The appropriate functioning of the telecom market in Germany requires effective regulation to smooth the progress of competition and protect consumers in all senses.
Deutsche Telekom (DT) in Germany has announced that the first 5G antennas are activated and began transmitting in Berlin. It is a live 5G connection network in a real world setting using pre-standard 5G New Radio (5G NR) to achieve more than 2Gbps for a single device. Once the standard is defined and is available, the telecom company will proceed to lay the foundation for large-scale build-out in the year 2018. The telecom sector in Germany is affected by the government policies, telecoms operators – privatisation, IPOs, acquisitions, and new licences.
The market for connected products such as mobiles and other connecting devices is at a budding stage but Germany is expecting a rapid growth over the coming years. This trend will gain a grip in the fields of automotive, healthcare, energy and mining. It was also estimated that the number of connected devices by the year 2020 will be twice the number of mobile devices with a probability of 25 billion connections. Germany has the largest and most mature mobile market in Europe. With increase in urbanization, literacy and strong economic performance, Germany’s telecom sector will witness a strong growth in terms of the mobile market and revenue over the coming years.
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Ankur Gupta, Head Marketing & Communications