Alfalfa is a perennial flowering plant is appropriate to the legume family Fabaceae. It is mainly cultivated as forage crops. Alfalfa is used for human diet as alfalfa concentrates. It is a rich source of minerals, proteins, vitamins (A, E, K, folic acid, biotin, etc), and amino acids. It is considered to be an herb and useful in the treatment of bladder, kidney, and prostate conditions. Alfalfa concentrate, also identified as concentrated alfalfa extract. It is broadly used in mixed feed industry as it provides both natural pigments and nutritional performance to acquaintance animal & aquaculture diets. It is rich in dietary fibers & dietary minerals such as calcium, potassium, magnesium, and iron. Owing to the high nutritional value, it is used as a dietary supplement and has applications in sports nutrition & health care industries. It is easily mix with vegetable juices, smoothies, shakes, and other health drinks, which makes it appropriate for the manufacturers of the food industry to integrate it and develop nutritional & innovative food products. It is also used in pharmaceutical or dietary supplement/nutraceutical industry. It is available in the form of meal, granules or green fine powder.
The key benefits are included acting as a diuretic, lowering blood pressure, treating arthritis, increase in breast milk production, getting rid of kidney stones and others (improved metabolic health and relieving menopause symptoms).
According to study, “World Aalfalfa Concentrate Market Research Report 2024(covering USA, EU, China, South East Asia, Japan and etc)” the key companies operating in the world aalfalfa concentrate market are Martin Bauer Group, Nature LLC, Desialis, Shaanxi Jiaherb Phytochem, LiquaDry, Nanjing Zhi Bai Cui Biology Technology, Swanson Vitamins, Bioriginal Food & Science Corporation, Naturalin, 3W Biotanical Extract, Xi’an Tianrui Biotech Co., Ltd., Changsha Active Ingredients Group, Hunan NutraMax, Sun Prime Extracts, Refine Biology, Acetar Bio-Tech, Anderson Hay, Acx Pacific Northwest, Border Valley Trading, Ltd, Knight Arizona Hay, Barr-Ag, Bailey Farms International, Standlee, Oxbow, Accomazzo Company, Legal Alfalfa Products Ltd, Gansu Yasheng Pastoral Grass, M&C Hay, Qiushi, Huishan, M.Grass, Beijing Lvtianyuan Ecological, Ning Xia Nong Ken Mao Sheng Cao Ye. The key manufactures of dietary supplements and nutraceutical products are continuously focusing on the development of non-GMO, plant-based, and gluten free protein concentrates which will possibly create beneficial opportunities in the manufacturing of alfalfa concentrates.
Based on type, aalfalfa concentrate market is segmented into alfalfa concentrate pellets and alfalfa concentrate powder. Based on sales channel, market is segmented into distribution channel and direct channel. In addition, based on application, market is segmented into pet, equine & small companion animals, poultry, dairy & livestock applications, aquaculture, medicines & health products, food industry and others.
The aalfalfa concentrate market is driven by rise in number of health-conscious consumers, followed by increase in aging population and rise in incidences of diseases for instance high cholesterol, diabetes, and cardiovascular disease. However, competition with similar protein supplements and lack of awareness may impact the market. Moreover, growth in development of technologies is a key opportunity for market.
The global aalfalfa concentrate market is expected to grow at a CAGR of approximately 3.8% over the next five years, will reach US $54 million in 2024, from US $45 million in 2019.
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Ankur Gupta, Head Marketing & Communications