The key essential oil soaps consists of blend of organic essential oil, natural fats, and other associated compounds. Some of the major type of natural essential oil primarily used in the soap making includes the sandal wood oils, khas oils, palmarosa oil, ajwan oil, pepper mint oil, and lavender oil. The essential oil soaps are primarily produced over a batch format through cold or semi hot soap manufacturing processes. One of the key reason behind adoption of the aforementioned process with an evaporative feature of natural essential oil.
According to study, “Essential Oil Soap Market by Product Type (Lavender Essential Oil, Rose Essential Oil, Tea Tree Essential Oil, Rosemary Essential Oil, Peppermint Essential Oil, and Others), and Distribution Channel (Supermarket/Hypermarket, E-commerce, Retail Stores, and Pharmaceutical Stores): Global Opportunity Analysis and Industry Forecast, 2019-2026”. Some of the key companies operating in the global essential oil soap market are kama Ayurveda, Edens Garden, Lush, forest essentials, Sunleaf Naturals, LLC, Wipro Unza Holdings Ltd., Virginia Aromatics, Olay, Dove, and Enchanteur. These key players are focusing towards the promotion of their unique product offerings and supplying same through the direct sales channel.
Based on product type, essential oil soap market is segmented into lavender essential oil, peppermint essential oil, tea tree essential oil, rose essential oil, rosemary essential oil, and others. Lavender segment dominates the market owing to rise in use for treating anxiety, insomnia, depression, and restlessness. Additionally, rosemary oil segment is projected to depict higher growth rate as it helps in reducing stress levels and nervous tension as well as increasing mental activity, encouraging clarity & insight, relieving fatigue, and supporting respiratory function during the forecast period. In addition, based on distribution channel, market is segmented into supermarket/hypermarket, retail stores, e-commerce, and pharmaceutical stores. Supermarket/hypermarket segment holds major share in market as it offers different types of essential oil soaps of a variety of brands with unique features in each brand product has propelled the growth of the segment.
The essential oil soap market is driven by growth in preference towards sustainable and safe personal care products, followed by rise in awareness of the healing benefits of essential oils and increase in preference for locally made, artisanal, natural products. However, cross border counterfeit activities and high price as compared to synthetic ingredient soaps may impact the market. Moreover, growth in revenue through online sales channels is a key opportunity for market.
Based on geography, the North-American and European regions have strong foothold in the essential oil soap market with considerable revenue share owing to rise in incidence of skin diseases, and introduction of cost effective products in the market. Whereas, the Asian-Pacific region is anticipated to exhibit substantial growth rate due to increase in spending on personal care products and cosmetic products during the forecast period.
The global essential oil soap market was valued at US $247.7 million in 2018 and is expected to reach US $458.4 million by 2026, with a CAGR of 8.3% during the forecast period. The essential oil soap markets show an incremental revenue opportunity of US $197.2 million from 2019-2026.
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Ankur Gupta, Head Marketing & Communications