The Hair serum is a hair care product utilized for dry and frizzy hair, frequently after shampooing the hair. This product is obtaining the admiration in the market with both the genders utilizing it conjointly. The constant advertisements in media and beauty salons have comfortable their serum in the worldwide market. It is recommended that in order to deliver the excellent results by the product, the accurate hair serum should buy based on the customer’s hair variety. This product is presented in the liquid form and has a heavier consistency. The chemical ingredients available in this hair care product involve silicone, ceramides and several other amino acids. The silicone functions as a sparkling ingredient that adds an additional shine to the hair along with it having belongings of smoothness and frizz free appearances.
According to the report analysis, ‘Hair Serum Market by nature (organic and conventional), by product type (hair treatment serum and hair styling serum) and Distribution Channel (Online and offline): Global Opportunity Analysis and Industry Forecast, 2019-2026’ states that in the hair serum market there are several enterprises companies which recently functioning more effectively for leading the fastest market growth and registering the handsome value of market share around the globe throughout the coming years while delivering the better consumer satisfaction, spreading the awareness related to the specifications and applications of the hair serum, decreasing the associated prices, implementing the profitable strategies, studying the strategies and policies of the competitor’s, employing the young work force, developing the specifications of the production technologies and employing the young work force includes L’Oreal , Inc., John Paul Mitchell, Revlon Consumer Products Corporation, Kao USA Inc. (John Freida), Henkel Corporation, Unilever Inc., Giovanni Cosmetics, Inc., Industrias Asociadas S.L., Herstyler, Redken and several others.
The Hair Serum market size was worth at USD 850.7 million in 2018 and is projected to reach USD 1,612.9 million by 2026, accounting a CAGR of 8.4% from 2019 to 2026. The global Hair Serum market is sectored based on nature, product variety and distribution channel. Based on product type, the worldwide Hair Serum market is further sectored into hair treatment serum and hair styling serum.
Over the past couple of years, there has been effective growth in the concerns over one’s hair fall, hair density as well as the quality amongst the target consumer. Owing to which, the customers have a holistic approach on purchasing the several hair care products. Hence the increasing concern over one’s hair quality is one of the foremost aspects in driving the requirement for hair serum products.
Some of the synthetic hair serum products comprise the chemical ingredients in greater proportion. Existence of the chemicals such as triclosan, phthalates, and sodium lauryl sulfate (SLS) are projected to cause scalp-related allergies and issues. Thus, growth in the scalp-related issue sowing to application of chemicals ingredients, directly restrict the growth of hair care products market.
On the other hand, the organic ingredients in these products can advance the results and minimize the perils of scalp related problems such as irritation and itching. Thus, hair serum product in its organic formats, sights its occasion to increase at a significant rate in terms of value sales. Therefore, in the coming years, it is predicted that the market of hair serum will increase around the globe over the inflowing years more effectively.
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Ankur Gupta, Head Marketing & Communications