The report titled “Bottled Water GMR 2018”, provides a comprehensive analysis of the non-alcoholic bottled water market detailing different types of water including, Mineral water, Sparkle Water, Flavored Water. Report also helps to understand pricing scenario of bottled water by size and by packaging. Bottled water is categorized into Premium water and Non-premium water and the same has been discussed in the report.
Bottled water is available in various package types, including: Bottle, Can, Drum (Bulk), Other forms of packaging. Bottled water in bottle format is manufactured in various quantities per pack, ranging from 330ml to 5L along with pack sizes starting from 1 bottle to a pack of 12, 24 or 60. The packaging material used in bottled water can be either plastic or glass. For example, Perrier Sparkling Mineral Water bottle is in a glass bottle and the Aquafina packaged water bottle is made of plastic.
Packaged water in can format is mostly used in flavored water with quantity per pack ranging from 250-330ml along with pack sizes of 1,6,12 and 24. Cans are made of plastic, aluminum or steel. For example, Elisha Flavoured Water is in a plastic can, the Perrier Mineral Water can is steel and the San Pellegrino Orange Rouge can is made of aluminium.
This packaging type is mainly used in still (non-sparkling) packaged/mineral/spring water in quantities ranging from 1500ml and above, made of plastic. For example, Bisleri Mineral Water and Spritzer Natural Mineral Water are two of many companies selling drum packaged water.
Other forms of packaging-Tetrapack – box, Plastic cup, stretched plastic, plastic pouch
In the year 2016, Asia-Pacific Bottled water market in terms of volume consumption was estimated to be over 410 Billion Liters. It is dominated by China with over 50% of volume share followed by Indonesia and India with over 15% and 11% volume shares respectively. High share of China can be attributed to its large population and lack of access to clean drinking water.
Some of the key players in the Asia-Pacific bottled water market were Nongfu Spring Limited,Tingyi Holdings Ltd,HangzhouWahaha Group Co,China Resources Enterprise Limited,Coca-Cola Company and Nestle SA from China. DANONE, TirtaBahagia Group, SinarSosro, The Coca Cola Company and Mayora from Indonesia. There are approximately 600 bottled water companies in in Indonesia. The majority of which (60 percent) are small to medium scale operations whose marketing reach tends to be localized. India’s packaged bottled water industry is dominated by four companies that are Bisleri, PepsiCo, Coca Cola and Dhariwal. These companies struggled to penetrate the small non-tier cities and towns due to poor infrastructure. This has provided an opportunity for small regional players to build a presence in regional markets.
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Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com