Push-to-talk over cellular (PTToC) is a set of devices and communication services. It is also a set of processes that comprise two-way communication technology with support of wireless devices. It primarily comprises push-to-talk voice service for smartphone communications and transfers one-to-one and one-to-many voice communication services through a cellular network. Some of the key advantages of PTToC over traditional technologies are the quick call setup and a wide network range.
PTT communications is mainly supported over LMR (land mobile radio) networks. Today, PTToC offerings are replacing LMR systems in many commercial environments, as non-mission-critical customer progressively are opting for the lower cost & application flexibility inherent associated with PoC infrastructure rather than possessing private LMR networks.
According to study, “Push-to-Talk Over Cellular Market by Component (Equipment, Software, and Services) and Application (Public Safety & Security, Construction, Energy & Utility, Transportation & Logistics, Manufacturing, Government & Defense, Travel & Hospitality, and Others): Global Opportunity Analysis and Industry Forecast, 2019-2026”. Some of the key companies operating in the global push-to-talk over the cellular market are Motorola Solutions, Inc., AT&T, Inc., Verizon Communications, Qualcomm Technologies, Inc., Simoco Wireless Solutions, Kyocera Corporation, Sprint Corporation, Mobile Tornado, Bell Canada, and Sonim Technologies Inc. The competitive environment in the market is likely to further intensify with product extensions, increase in technological innovations, and different strategies adopted by leading vendors.
Based on component type, push-to-talk over cellular market is bifurcated as software, equipment, and services. The equipment segment dominates the market owing to the high penetration of smart devices among industries. Based on product type, the market is bifurcated as third-generation (3G), fourth-generation (4G), and Wi-Fi. In addition, based on application, market is bifurcated as construction, energy & utility, public safety & security, transportation & logistics, government & defense, manufacturing, travel & hospitality, and others. Public safety & security segment is anticipated to witness higher growth rate as this technology helps in improving public safety communications & interoperable capabilities while strengthening responsiveness and preparedness at all levels of government & private businesses emergency situations during the forecast period.
The push-to-talk over cellular market is driven by Increase in number of internet users around the world, followed by growth in deployment of Long-term Evolution (LTE) network and proliferation of mobile devices. However, presence of latency and gaps in communication may impact the market. Moreover, deployment of next-generation 5G networks is a key opportunity for market.
Based on geography, the North-American is a leading region in global push-to-talk over cellular market owing to availability of enhanced network infrastructure and high number of smart devices in the region. Whereas, the European and Asian-Pacific regions are estimated to witness higher growth rate due to significant presence of telecom operators that are expanding their 5G infrastructure & proliferating LTE deployments coupled with high penetration of mobile devices over the forecast period. In near future, it is estimated that the global push-to-talk over cellular market will be reached at rapid pace as a result of modernization of commercial voice and date projects and increase in mobile networks projects during the forecast period.
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Ankur Gupta, Head Marketing & Communications