The report titled “Global Rafting Equipment Market Outlook to 2022 – by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others)” provides a comprehensive analysis of global rafting market introduction, market size and market segmentation by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand, by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others) and by Equipment Price. The report extensively covers competition scenario and competitive landscape of major players including Wing Inflatables, HYSIDE Inflatables, SOTAR, NRS, Maravia and AIRE and analyst recommendation.
The report is useful for water sports equipment manufacturers, rafting equipment manufacturers, distributors, specialty sporting goods stores, department stores, e-commerce portals, customers and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.
Global Rafting Equipment Market Size and Overview
Market Overview: International tourist arrivals and international tourism expenditure has been increasing at a steady pace over the review period (2012-2017), globally. Coupled with an increase in interest of people towards soft adventure sports, rising popularity of rafting & adventure sports and growing awareness regarding fitness-benefits of opting rafting has supported growth in this industry. Americas has been the biggest market in terms of expenditure incurred by consumers in rafting equipment’s followed by Europe, APAC and Middle East & Africa. Increase in demand has also been affected by growing base of Millennial, higher per capita income in major markets, presence of well-established players and expanded distribution network in new regions/countries.
Market Size: Increase in variety of rafting equipment’s available in the market, primarily, in terms of size, quality, capacity and utility, major players have been using diverse product portfolios and aggressive marketing & sales strategies to position themselves in the market. This has helped the market to grow at a CAGR of close to 3% during 2012-2017. Increased trade has been observed amongst major producing and consuming countries. Several leading manufacturers have invested huge amount in research & development segment to foster product innovations to increase durability and sturdiness of rafting equipments. By and large, Global rafting equipment market has increased by significant amount in the review period.
By Equipment: Protective Rafting Gear has captured a major market segment in 2017. Major reason for protective gears to hold highest revenue share in the market is its bulk sales. These equipments are bought by rafting participants, retail clients as well as by large-scale and small scale water sporting institutes in large quantities. Rafting Accessories accounted for the second highest share in the market. Rafting inflatables accounted for the smallest share in 2017. The boats are usually long lasting due to which the replacement demand is comparatively low. This has been primarily associated with its lower share in the consumer expenditure generated in the overall rafting equipment market.
By Region: The global rafting equipment market was dominated by Americas in the year 2017. The region occupies the largest share owing to the presence of well-established water sports infrastructure and large number of rafting enthusiasts. In the recent years, rafting has been adopted as a recreational activity along with being taken-up professionally. Europe accounted for the second largest share in the rafting equipment market. The presence of increased number of water sporting sites across Europe makes it the second-largest revenue contributor. APAC region also witnessed growth in demand for rafting equipments with an increase in both consumption and production especially in Japan, Australia, China, India, Singapore, Malaysia and Taiwan. Middle East and Africa has accounted for the lowest share in the rafting equipment market in 2017.
By Distribution Channel: Company Stores and Specialty Stores dominated the market in 2017. This sales channel has been highly popular since major large scale manufacturers of rafting equipments usually operate through own brand stores that exclusively sell equipments of their brand. These are known as Exclusive Brand Outlets of the companies located in various countries across the world. The purchase of sports equipments online has been gaining high popularity over the years. Online stores have accounted for second highest contribution in 2017. Some of the major online retailers selling sports equipments are Amazon and Alibaba. Hypermarkets, department stores and supermarkets have accounted for double digit share in terms consumption expenditure. Some of the well-known stores include Walmart and Tesco.
Competition in the global rafting equipment market is highly fragmented due to the presence of large number of regional players. In the Americas, the competition in the concentrated however, majority of market leaders have substantial control in terms of market share in 2017. Majority of manufacturing facilities are based in this region leading to large exports to countries such as UAE, South Africa and India. It is a similar scenario in Europe. The major players in the market carry out both manufacturing as well as trading. Competition in APAC and Middle East & Africa is still in the growing phase & highly fragmented. There are about 4 major rafting equipment manufacturers operating in the global market. Majority of manufacturing clusters of these major manufactures are located in North America and Europe. These players compete against each other on the basis of parameters such as price, product differentiation (product portfolio size and product innovations), distribution network, geographical penetration/geographical presence and research & development activities.
Future Analysis and Projections
Global rafting equipment market has been anticipated to showcase a sound growth at a CAGR of close to 2% during the forecast period (2017-2022). Growth during this period is expected to be supported by the rising popularity of rafting as a recreational and profession activity, increase in the number of rafting championships and tournaments, increase in demand from Millennial, increased awareness regarding fitness benefits of rafting, expanding geographical presence of major manufacturers, intensifying distribution channels, expansion of online retailing, new product launches, government initiative to promote the usage of protective rafting equipments and others.
Key Topics Covered in the Report
Global Rafting Equipment Market Introduction
Global Rafting equipment Market Size
Global Rafting Equipment Market Segmentation by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand, by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, department stores & supermarkets and Others) and by Equipment Price
Competitive Landscape in Global Rafting Equipment Market
Company profiling for major players in Global Rafting Equipment Market
Global Rafting Equipment Market future outlook and projections
Government Regulations in Global Rafting equipment market
Analyst Recommendations in Global Rafting equipment market
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Ankur Gupta, Head Marketing & Communications