A wedding dress is clothing worn by groom or bride during the wedding ceremony. It’s an important part of the celebration. It includes veil, gloves, apparel (Sherwani, coat pant or suits, bridal gowns, and lehenga), etc. Different cultures have diverse styles and colors of wedding dress for instance in eastern cultures, brides choose red to symbolize auspiciousness while in Western cultures, brides choose the white wedding dress.
According to study, “World Wedding Dress Market Research Report 2024(Covering USA, Europe, China, Japan, SEA and India)” the key companies operating in the world wedding dress market are PronoviasFashion Group, Rosa Clara, Vera Wang, Yumi KatsuraInternational Co. Ltd, Atelier Aimee, Cymbeline, De La Cierva Y Nicolas, Badgley Mischka, Lee Seung Jin, Carolina Herrera, Pepe Botella, Marchesa, FAMORY, Alfred Angelo, Yolan Cris, Franc Sarabia, Jesus del Pozo, Oscar De La Renta, Mon Cheri, Zuhair Murad, Jinchao,Impreion Bridal, Tsai Mei Yue, Linli Wedding Collection, Monique Lhuillier, Allure Bridals, Inc., Elie Saab, David’s Bridal Inc, Harrods Ltd., JLM Couture Inc., Helen Rodrigues, Sincerity Bridal, Justin Alexander Limited, Macy’s, Inc.,Morilee LLC,Paloma Blanca, Naeem Khan, Peter Langner,Pronuptia de Paris SA, Temperley London, Sophia Tolli, Theia Couture,Winnie Couture, Watters. The key companies are rolling out an innovative variety of products having wonderful look and are directing at the factor of cost-effectiveness for their products, so as to acquire a competitive rim over others.
Based on gender type, wedding dress market is segmented into male (groom) and female (bride). Male wedding dress is further sub-segmented into sherwani, dhoti, lungi, western suit, jodhpuri suit, and others. Additionally, a female wedding dress is further sub-segmented into a gown, lehenga, gagra choli & odni, wedding sari, and others. Gown includes ball gown, A-line dresses, trumpet dresses, sheath wedding dresses, mermaid-style dresses, and tea-length wedding dresses. Female wedding dress holds major share in the market owing to the presence of many bridal wear manufacturers & designers. Based on fabric type, the market is segmented into chiffon, charmeuse, organza, lace, silk, satin, tulle and others. In addition, based on application, the market is segmented into wedding dress renting service, photographic studio, wedding consultant, personal purchase and others.
The wedding dress market is driven by an increase in investment in different cultures, followed by a rise in the marketization of weddings, growth in e-commerce, rapidly developing disposable revenues of people, increase in popularity of designer dresses, youthful spirit of the modern bride, increase in the number of fashion designers, the launch of new designs & collections of plus size wedding gowns, the evergreen lure of off-shoulder wedding dresses with plunging necklines in lightweight. However, the high cost of dress may impact the market. Moreover, growth in innovative design is a key opportunity for market.
Based on geography, the USA country holds major share, followed by Europe in the wedding dress market owing to the presence of many players and premium pricing of the product. China, Japan, and India countries are expected to witness the highest growth rate due to diversity in population & culture over the forecast period. It is projected that the future of the market will be bright on account ofrise in awareness related to dressing sense & looks.
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Ankur Gupta, Head Marketing & Communications