India is a developing country but drinking has been as essential as putting oil while cooking food and it has been a crucial part of all the Indian culture. Moreover, India is a multicultural region where the spirits are very much prevalent on the occasions. Whereas, many of the key players in this sector is playing an effective role by producing an efficient product at an economical rate which results from the growth in demand more actively in the recent trend. In addition, the significant development in the economy and drastic change in the lifestyle are key drivers to lead the market growth more enormously in the forecasted period. Not only has this, but the market growth also driven by the significant increase in the disposable income. This region has a huge brand in the Indian spirits sector while the key players of this market are introducing the e-commerce stage for registering the highest amount of market share by accomplishing the growing demand for the spirits of alcoholic buyers which will further conclude the market growth in the near future.
According to the report analysis, ‘Country Profile: Spirits in India’ states that some of the major key players are recently functioning in this market more actively for dominating the huge market share by doing effective packaging of the product which results in increasing the demand of spirits includes Allied Blenders And Distillers Pvt. Ltd., Diageo plc, Pernod Ricard SA, John Distilleries, RadicoKhaitan Ltd, TilakNagar Industries Ltd., Oaken Glow, Shiva Distilleries Limited, John Distilleries, Amrut Distilleries Ltd and several others. For instance, ‘Diageo plc’, ‘Pernod Ricard SA’ and ‘Allied Blenders And Distillers Pvt. Ltd.’ are the leading market players in the Indian spirits sector. Moreover, the key players of this market are doing effective working by doing effective and attractive packaging for increasing the demand by utilizing the effective packaging material likewise glass, rigid plastics, rigid metal, bottle, can and several others while, and glass is the only pack material used in the Indian spirits sector.
The major key players of this market are using the various distribution channels for attaining the huge market such as hypermarkets & supermarkets, department stores, convenience stores, drugstores & pharmacies, food & drinks specialists, cash & carries and warehouse clubs, ‘dollar stores’, variety store & general merchandise retailers, vending machines, e-retailers, on-trade, and other general retailers. However, Food & drinks specialists were the leading distribution channel in the Indian Spirits sector, followed by hypermarkets & supermarkets.
The per capita consumption of spirits was lower in India as compared to both global and regional levels in 2017. Whereas, in the Indian market of spirits there are various types of liquor with the different application, price, quality, taste, and quantity which includes brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka, and whiskey. Meanwhile, out of the categories, whiskey was the largest in value terms in the Indian Spirits sector. Therefore, it is expected that the Indian market of spirits will grow more increasingly in the coming years over the next few years with the effective investment of the new entrants.
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Ankur Gupta, Head Marketing & Communications