The market of hair care in Argentina has effective products which lead the market of hair care in Argentina more significantly with the rising demand for hair care products. The hair care market has various types of products which include hair color, shampoo, hair conditioner, hair oil, and hair styling products. Moreover, with the growing population, the market of hair care in Argentina has grown more actively with the growing demand for the products. By the rising demand, the key players of the industry are establishing an e-commerce platform for dominating the demand of potential buyers across the globe and attaining the huge market share. Moreover, the main players are doing effective development in the technologies and strategies of product making which is beneficial for acquiring the handsome amount of share and increasing the requirement for the product due to the effectiveness of the product which further profitable for the investors also.
According to the report analysis, ‘Country Profile: Haircare in Argentina’ states that the Argentina hair care segment is led by the shampoo category both in value and volume terms, while the conditioner category is anticipated to account the highest value growth during 2017-2022. Moreover, there are some companies which are currently functioning in this market more actively for accomplishing the growing demand by providing effective products at a reasonable price includes Plusbelle, Sedal, Pantene, L`Oreal –Elvive, Head & Shoulders, Garnier–Nutrisse, Dove, Issue, Suave, Wella–Koleston, Soft Colour, Tresemme, Silky, Garnier–Fructis and several others. Whereas, Plusbelle is the leading brand in the Argentina hair care sector. The key players are identifying high potential categories which resulting in a competitive landscape. The retailers of this market having so many distribution channels for providing the product more safely to the consumers which include hypermarkets and supermarkets, department stores, convenience stores, health and beauty stores, drug stores and pharmacies, vending machines, e-retailers, and other general retailers. For instance, the hypermarkets & supermarkets are the leading distribution channel in the hair care sector in Argentina.
The per capita consumption of hair care was developed in this region compared to global and regional levels in 2017. During the period of 2017-2022, the hair care sector in Argentina is anticipated to grow at a CAGR of 14% by value. Moreover, the manufacturers are doing attractive packaging for increasing the demand of the product by the flexible packaging, rigid packaging, rigid metal, and others while, the rigid plastics is the most commonly used for packaging the material in the hair care sector of Argentina, followed by the flexible packaging and rigid metal.
The hair care sector in Argentina is a crucial part of personal grooming by both men and women. A growing number of Argentinean women are known to preserve their long hair, developed than the world average. Further, it is expected that the hair care sector in Argentina will lead to an effective growth in the coming years over the decades with more effective development in the packaging and effectiveness of the product.
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Ankur Gupta, Head Marketing & Communications