Chile is South America country with strong growing economy. In spite of downfall of the Chilean economy in the past years, the demand for health and wellness products continues to grow with available nutritious packaged foods and health beverages. These products were in great demand and continuous to register steady growth in the health and wellness products market. Consumers demand for premium health and wellness products, which contain ingredients that are more natural. New labelling laws encourage consumers to opt for healthier beverages, leading the consumers to migrate from carbonates drinks to NH bottled water defeating carbonates.
With the increase in health awareness, a large population in Chile are avoiding regular cola carbonates in favour of low calorie alternatives. Many Chileans are attracted to flavoured bottled water than the regular cola carbonates, which are affordable, offering a good balance between health and refreshment. Numerous competitors in the soft drinks market are emerging with new technologies, ingredients and formulas, which are delivering healthier products without compromising on taste or quality.
According to the market research report “Health and Wellness in Chile“, many companies changed product formulas due to the new labelling laws to avoid being blacklisted. This boosted the entrance of new competitors in the health and wellness market with healthier products and improved distribution network of reduced sugar variants and other health-oriented product types.
The major distribution channels for the health and wellness products are via modern grocery retailers, supermarkets and hypermarkets. The economic recession is sure to negatively impact on health and wellness products with increase in prices of healthier products. Consequently, there would be decrease in the consumers spending income and a downfall of sales in the health and wellness products.
Chileans felt the need to improve their lifestyle habits urgently with majority of the population being affected with various health issues. Obesity, diabetes, arterial hypertension, high cholesterol and other concerns related to poor eating habits are the major health issues in Chile. The number of people with chronic diseases such as high blood pressure and high cholesterol because of being obese or overweight are increasing rapidly in Chile. The country is in the sixth place regarding child obesity among other countries. Therefore, it was observed that there is a huge flow of health and wellbeing products all over the country. It was estimated that the health and wellness industry will reach beyond 1trillion USD in the coming years. With the health issues around, the health and wellness products record a steady growth over the last five years in Chile. The regular products such as sugary drinks and snacks, white rice and white flours are replaced with healthier products.
The premium products are fresh, natural and minimally processed foods including low/no cholesterol, low/no fat and low salt/sodium and calcium- and vitamin-fortified foods. The Chileans are willing to pay for healthy foods for a healthy lifestyle. These initiatives increased consumer awareness in decision-making about what is in their food and encourage for more healthy foods. The Chileans are searching for ways to stay healthy and be in good shape is likely to continue and increase. These changes resulted in more number of population practicing sports, running, and going to the gym with more people buying products for weight management, sports nutrition, vitamins and dietary supplements.
Topics Covered in the Report
- Chile health and wellness Market Research Report
- Chile health and wellness Market Size
- Chile health and wellness industry
- Chile health and wellness industry analysis
- Chile health and wellness Import Volume
- Chile health and wellness Export Volume
- Chile health and wellness Market Future Outlook
- Chile health and wellness Market competition
- Chile health and wellness Retail Market
- Health and Wellness Beverages market Chile
- Chile health and wellness Market Growth
- Chile health and wellness Market Trends
- Chile health and wellness Market future
- Chile health and wellness Market analysis
- Chile health and wellness Market projection
- Chile health and wellness Market Share
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Ankur Gupta, Head Marketing &Communications