The Middle East government is making efforts to increased tourism which is the key factor for the growth in theme parks. Investments by international players are expected to fuel the Middle East Theme Parks market over the coming years. It was observed that there is a continuing inflow of tourists which is shaping the Middle East theme parks along with a favourable investment and climate. Annual international events are usually organized in Middle East which is increasing the diversity of theme parks. Modernised theme parks have enhanced the stay of tourists with increasing supply of hotel rooms at a reduced price and had positive impact on the tourism sector.
According to the study “Middle East Theme Park Market Outlook to 2021 – Increasing Number of Foreign Visitors and New Theme Parks in Pipeline to Foster Future Growth”, every individual entering any theme park in Middle East need to pay an admission fee which generates huge revenue. Well established restaurants and eateries are present within the theme parks to cater to the increasing tourists needs which generate huge revenue. Middle East theme parks are designed with international standards, improved technology and safety which are attracting huge number of tourists. Saudi Arabia theme park market dominates the Middle East theme park market with a huge share in terms of revenue in the recent years with increase in tourists and this trend is ongoing.
The theme parks market is spread across UAE, Saudi Arabia, Qatar, Jordan and Kuwait regions in the Middle East. Sparky’s, Metropolis and Vortex are indoor family entertainment centres in Middle East theme parks which undergo technological upgrades regularly to meet the changing demands of customers. Flow House Waterpark in Kuwait was launched in September 2016 and attracts more tourists to the theme parks market in this region. Warner Bros amusement park in UAE and Kidzmondo theme parks in Saudi Arabia are yet to be launched by the end of the year, 2017. These two theme parks are anticipated to positively impact the overall Middle East theme parks market over the coming years.
The leading players in the Middle East theme parks market are Abha Palace Theme Park, Adventureland, Al Hokair Group, Al Hokair Land, Al Shallal Theme Park, Aqua Park, Aquaventure, Atallah Happy Land Park, Bollywood Parks, Circus Land, City Center, Doha Toys Town, Dreamland Aqua Park, DXB Entertainment, Fakieh Group , Fantasia Land, Fantasy Island, Ferari World, Fun Ville, Funday, Funville, Gondolania, HappyLand, Happyland Water Park, Iceland Water Park and Fun City, Jungle Land, Jungle Zone, King Fahd Park, Legoland Dubai, Legoland Waterpark, Luna Park, Majid Al Futtaim, Motiongate, Star City, Wild Wadi, World of Adventure, and Yas Waterworld.
Theme parks are a primary destination for enthusiastic consumers. Changing trends in consumer’s lifestyle, increase in consumer spending limit and technology developments in animatronics, hydraulics and pneumatics add hi-tech thrills to entertain consumers. Use of simulation, virtual reality and augmented reality technologies are gaining momentum. Almost all the Middle East theme parks provide high quality balanced family entertainment for all ages of consumers. Smart wristbands, smart applications, customized mobile applications, holiday related promotions are few of the outstanding IoT technology based benefits offered by the Middle East theme parks.
A partnership was established between investment groups and global players such as Warner Bros., Six Flags and SeaWorld to develop hi-tech theme parks in Middle East by the year 2020. There are major mega-projects under development in United Arab Emirates such as theme parks and safari parks. The theme parks in Middle East employs over 18,000 attendees in the hospitality sector as heads of major hotels, leisure resorts, spas, theme parks, aquariums, shopping malls and other areas.
Various stringent safety systems were installed in the theme parks to avoid any injuries during entertainment rides. Innovative hi-tech coasters are embedded with thousands of sensors to analyze load, air pressure, and weather conditions during launch. The new theme parks which are under construction may be incorporated with advanced robotics and automatically guided vehicles. New theme parks anticipated to be established in the countries of the Middle East will surely add to the overall revenues of the theme parks market. The theme parks sector in Middle East will witness a huge transformation in UAE’s leisure and entertainment offering. Middle East leisure and entertainment market will witness a whooping growth over the coming years with more international tourists, and ever increasing population.
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Ankur Gupta, Head Marketing & Communications