Increase in Awareness Coupled with Health Benefits Expected to Drive the Nutritional Supplement Market in India: Ken Research


Nutrition supplements are essences that provide sufficient amounts of necessary nutrients required for the better performance of human bodies, also called dietary supplements (DS). It includes proteins, vitamins, herbs, meal sports nutrition, supplements, and other related products. It is used to improve the nutritional substance of the diet. They are added to the diet to provide support to the immune system, boost overall health and energy and reduce the risk of illness.

According to study, “Nutritional Supplement Market in India (2018-2023)” some of the major companies that are currently working in the nutritional supplement market in India are Amway Corporation, Glaxo Smith Kline Consumer Healthcare Ltd., Danone Nutricia, Dabur, Herbalife Nutritionals India Pvt. Ltd., The Himalaya Drug Company, Abbott India Ltd., Cadila Healthcare Ltd., Merck Ltd., Sun Pharmaceutical Industries Ltd., Patanjali Ayurved Ltd.

On the basis of the type of ingredients, the nutritional supplement market is segmented into protein, vitamin, enzyme, amino acid, and botanical supplement. On the basis of substances, the market is segmented into organ tissues, metabolites, and enzymes and glandular. On the basis of form, the market is segmented into capsule, pill, liquid and tablet form. All these forms are licensed by Fast Moving Healthcare Goods (FMCG) authority. In addition, on the basis of end-user, the market is segmented into adults and infants.

The National Institute of Nutrition (NIN), Health Foods and Dietary Supplements Association (HADSA), National Nutrition Monitoring Bureau (NNMB) and Food & Drug Toxicology Research Centre (FDTRC) are regulatory agencies of nutritional supplement in the country. All these regulatory are responsible for providing a solution for the enhanced nutritional position, food sanitation, and food safety.

The major benefits of the nutritional supplement include enhanced muscle strength & tone, improving energy level & cholesterol level, lower blood pressure, improve cardiovascular & respiratory function, strengthen fingernails & hair, increase bone density, improving memory, reducing wrinkles & ageing spots, elevated mood & improve sleep, improve immune system strength & healing power and decrease body fat etc. Some top brands are BSN Syntha 6, Dymatize Elite Whey, Isopure Low Carb, SAN 100% Pure Platinum Whey, Optimum Nutrition 100% Whey Gold Standard, MyoFusion Probiotic Protein Powder, Optimum Nutrition 100% Casein Protein, Muscle Tech Nitro Tech Performance Series, Cellucor COR-Performance Whey and Gaspari Nutrition Isofusion etc.

The nutritional supplement market in India is driven by factors such as increasing awareness regarding nutritional care & access to information, hectic lifestyles, rise in disposable income, leading to the accessibility of the nutritional products in the market, growth in organized retail & e-commerce and increasing the use of traditional herbal medicines etc. Apart from advantages, some of the major challenges are the high cost of raw material, lack of proper standardization and prevalence of counterfeit products etc.

In 2018, Amway Enterprises India Ltd. commenced Nutrilite in the herbal sector. The Nutrilite conventional Herbs range contains Nutrilite Brahmi, Nutrilite Tulsi, Nutrilite Amalaki & Nutrilite Ashwagandha, Vibhitaki, and Haritaki. India is the major market of nutritional supplement owing to the availability of good quality fruits & vegetables, natural products, and excellent research and development (R&D) facilities. It is estimated that this market will be reached at USD 6.24 billion, at a significant CAGR of 16%, by 2023. In upcoming years, it is expected that this market will be grown due to increasing consumer support as well as a rise in disposable income.

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Ankur Gupta, Head Marketing & Communications



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