Civic service is a recognized & valued civic engagement service. It is a chance to achieve new experiences and promoting respect & thrust in the community. Civil services facilitate to shape a socially committed generation. These services allow young people aged 16-25 to make a voluntary commitment for a fixed period to serve the community. Voluntary work is known as a valuable stage in the career path. The key activities are included volunteering, working with others to solve community problems, membership & participation in organizations, serving on a board, and attending a team meeting or a board or council meeting. Some examples of civic service organizations are community associations or organizations, fraternal associations or lodges, ethnic associations, girl guiding organizations, parent-teacher associations, history societies, scouting organizations, retirement associations, and students’ associations.
According to study, “Civic Services Global Market Report 2019” the key companies operating in the global civic services market are Southern Baptist Churches, United Nations Children’s Fund (UNICEF), World Food Programme, Feeding America, The Salvation Army, Bill & Melinda Gates Foundation, Catholic Church Germany, American Red Cross, Bright Horizons Family Solutions, Church of England, Samaritan’s Purse, Blessings International, Food For The Poor, Southern Bapist Churches, Republican Party, Democratic Party, G8 Education.
Based on type, global civic services market is segmented into religious organizations, political organizations, NGOs and charitable organizations and unions & association. NGOs and charitable organizations are further sub-segmented into voluntary health organizations, environment, conservation and wildlife organizations and human rights organizations. Charitable organizations often encourage the supporters to make contributions with mobile applications for instance micro-donation apps such as Instead and One Today permit users to donate small donation amounts up to $1 per day to charitable organizations of their choice. In addition, unions & association organizations are further sub-segmented into civic and social organizations, professional organizations, business associations and labor unions & similar labor organizations. Based on duties, market is segmented into obeying the laws of the country, serving on a jury or as a witness in court and paying the taxes levied by the government. Based on actions of responsibilities, market is segmented into serving on statutory boards &committees and registering to vote & voting. Based on application, market is segmented into community health, business management, enterprise asset management, utility customer information system (CIS) and parks & recreation etc.
The civic services market is driven by increase in donations to faith-based, educational & health organizations, especially in the least developed & developing countries. However, workforce issues and lack of skills may impact the market. In addition, crowd funding platforms to raise funds, mobile technology for donations and hybrid association membership mode are the key trends witnessed in the global market. Crowd funding is a process of raising capital through a huge number of independent investors via social networking websites and crowd-funding platforms. Crowd-funding includes funds raised through online charity auctions and donation websites.
Based on geography, the North-American region holds major share in civic services market owing to increase in disposable income and emerge in market economy in the region. With rise in environmental awareness & wildlife conservation efforts and increase in popularity of online platforms for donations, the scope & potential for the global market is expected to considerably augment in the forecast period.
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Ankur Gupta, Head Marketing & Communications