“Increase in the total number of working women (60.5%) and increasing urbanization (~86%) is further augmenting the growth in baby food market in Australia.”
The report titled, “Australia Baby Food Market Outlook to 2023 –By Food Category (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Organic and Inorganic, By Region and By Channels of Distribution” by Ken Research observed that the launch of goat milk based baby food products to complement the conventional baby food will have positive impact on the market.
Australia baby food market has shown a positive growth in the period 2013-2018. Milk formula dominated the baby food market with Growing-Up milk formula showcasing the maximum growth. Demand for baby food is highest in age category of 12-36 months as during the initial months major focus is on breastfeeding. New South Wales which include the most popular city, Sydney has established itself as market leader in terms of retail sales for baby food in the year 2018. Supermarket remain the most dominant channel for retail sales accounting for more than three fourth of the total sales. Organic food especially in the snacks and ready to eat food category is among the most popular and is fast growing segment. In organic baby food category, Bellamy has emerged as key players with many new small scale businesses gaining the market.
Emerging Latent Demand from Chinese Market: There has been huge demand for Australia baby food products in China which paves in way for emerging Diagou trend (Daigou is a person who buys on behalf of the people in China and sends it to them). The Chinese customer gives foremost importance to trusted source while buying infant formula since they are looking to avoid potentially counterfeit or tainted products; therefore they believe in buying from their known ones in Australia even for a premium price.
Shift in Consumer Preference towards Organic Baby Food: Organic baby food has witnessed increased adoption; in terms of retail sales, it stands as the second major category in the sales of organic food owing to factors, such as rise in parental concerns over baby’s nutrition, increase in awareness with respect to the benefits of organic products, improved distribution channels, and eco-friendly farming techniques. Many domestic players have emerged specifically for Organic baby food such as Bellamy’s Organic, Bubs Australia Ltd., Mccallum Industries and many others. Bubs Australia emerged out to be popular player due to the growing popularity of the goat based milk formula sold by it.
Australia Baby Food Market Research Report
Baby Food Market Size Australia
Australia Baby Food Market By Type
Baby Food Products in Australia
Baby Food Sales in Australia
Baby Food Marketing in Australia
Baby Food Demand in Australia
Baby Food Supply in Australia
Baby Food Packaging in Australia
Milk Formula Baby Food Australia
Dried Baby Food in Australia
Prepared Baby Food in Australia
Standard Baby Food in Australia
Milk Formula in Australia
Organic Baby Food in Australia
Inorganic Baby Food in Australia
Regulations Baby Food Australia
Baby Food Retailing in Australia
Non Grocery Baby Food Australia
Key Players Baby Food Australia
Branded Baby Food Australia
Regional Sales Baby Food Australia
Trends in Australia Baby Food
Guidelines Australia Food
Key Segments Covered:-
By Food Category-
Dried Baby Food
Prepared Baby Food
Other Baby Food
Nature of Food-
Inorganic Baby Food
Organic Baby Food
New South Wales
Australian Capital Territory
By Channels of Distribution-
Health and Beauty Specialist Retailers
Other Foods Non Grocery Specialists
Key Target Audience:-
Baby Food Manufacturers
Baby Food Distributors
Baby Food Store Retailing
NGO’s Supporting Baby Food and Care
Online Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2023
Kraft Heinz Co.
Aspen Pharmacare (Pty.) Ltd.
Bellamy’s Australia Ltd.
A2 Milk Co.
Bubs Australia Ltd.
For more information on the research report, refer to below link:-
UAE Baby Food Market Outlook To 2022 – By Category (Dried Baby Food, Prepared Baby Food, Milk Formula And Other Baby Food), By Inorganic And Organic Baby Food, By Region (Abu Dhabi, Ajman, Sharjah, Dubai, Fujairah, Ras Al Khaimah And Umm Al Quwain)
Egypt Baby Food Market Outlook to 2023 – By Food Category (Milk Formula – (Standard Formula, Follow-on Formula, Growing-up Formula and Special Baby Milk Formula, Dried baby food and Prepared Baby Food) and by Distribution Channel (Health and Beauty Stores, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)
Ankur Gupta, Head Marketing & Communications