Increase in Latent Demand from China and Increasing Sales of Organic Baby food is Expected to Drive the Baby Food Market in Australia: Ken Research


“Increase in the total number of working women (60.5%) and increasing urbanization (~86%) is further augmenting the growth in baby food market in Australia.”

The report titled, “Australia Baby Food Market Outlook to 2023 –By Food Category (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Organic and Inorganic, By Region and By Channels of Distribution by Ken Research observed that the launch of goat milk based baby food products to complement the conventional baby food will have positive impact on the market.

Australia baby food market has shown a positive growth in the period 2013-2018. Milk formula dominated the baby food market with Growing-Up milk formula showcasing the maximum growth. Demand for baby food is highest in age category of 12-36 months as during the initial months major focus is on breastfeeding. New South Wales which include the most popular city, Sydney has established itself as market leader in terms of retail sales for baby food in the year 2018. Supermarket remain the most dominant channel for retail sales accounting for more than three fourth of the total sales. Organic food especially in the snacks and ready to eat food category is among the most popular and is fast growing segment. In organic baby food category, Bellamy has emerged as key players with many new small scale businesses gaining the market.

Emerging Latent Demand from Chinese Market: There has been huge demand for Australia baby food products in China which paves in way for emerging Diagou trend (Daigou is a person who buys on behalf of the people in China and sends it to them). The Chinese customer gives foremost importance to trusted source while buying infant formula since they are looking to avoid potentially counterfeit or tainted products; therefore they believe in buying from their known ones in Australia even for a premium price.

Shift in Consumer Preference towards Organic Baby Food: Organic baby food has witnessed increased adoption; in terms of retail sales, it stands as the second major category in the sales of organic food owing to factors, such as rise in parental concerns over baby’s nutrition, increase in awareness with respect to the benefits of organic products, improved distribution channels, and eco-friendly farming techniques. Many domestic players have emerged specifically for Organic baby food such as Bellamy’s Organic, Bubs Australia Ltd., Mccallum Industries and many others. Bubs Australia emerged out to be popular player due to the growing popularity of the goat based milk formula sold by it.

Australia Baby Food MarketKeywords:-

Australia Baby Food Market Research Report

Baby Food Market Size Australia

Australia Baby Food Market By Type

Baby Food Products in Australia

Baby Food Sales in Australia

Baby Food Marketing in Australia

Baby Food Demand in Australia

Baby Food Supply in Australia

Baby Food Packaging in Australia

Milk Formula Baby Food Australia

Dried Baby Food in Australia

Prepared Baby Food in Australia

Standard Baby Food in Australia

Milk Formula in Australia

Organic Baby Food in Australia

Inorganic Baby Food in Australia

Regulations Baby Food Australia

Baby Food Retailing in Australia

Non Grocery Baby Food Australia

Key Players Baby Food Australia

Branded Baby Food Australia

Regional Sales Baby Food Australia

Trends in Australia Baby Food

Guidelines Australia Food

Key Segments Covered:-

By Food Category-

Dried Baby Food

Prepared Baby Food

Milk Formula

Other Baby Food

Nature of Food-

Inorganic Baby Food

Organic Baby Food

By Age-

0-6 months

6-12 months

12+ months

By Region-

New South Wales



South Australia

Western Australia


Australian Capital Territory

Northern Territory

By Channels of Distribution-


Health and Beauty Specialist Retailers

Internet Retailing


Other Foods Non Grocery Specialists

Convenience Stores

Forecourt Retailers

Key Target Audience:-

Baby Food Manufacturers

Baby Food Distributors

Government Agencies

Baby Food Store Retailing

NGO’s Supporting Baby Food and Care

Pharmaceutical Stores

Online Sales and Retailing Agencies

Time Period Captured in the Report:-

Historical Period: 2013-2018

Forecast Period: 2019-2023

Companies Covered:-

Nestle SA

Danone Group

Kraft Heinz Co.

Aspen Pharmacare (Pty.) Ltd.

Bellamy’s Australia Ltd.

A2 Milk Co.

Bubs Australia Ltd.

For more information on the research report, refer to below link:-

Australia Baby Food Market Research Report

Related Reports:-

UAE Baby Food Market Outlook To 2022 – By Category (Dried Baby Food, Prepared Baby Food, Milk Formula And Other Baby Food), By Inorganic And Organic Baby Food, By Region (Abu Dhabi, Ajman, Sharjah, Dubai, Fujairah, Ras Al Khaimah And Umm Al Quwain)

Egypt Baby Food Market Outlook to 2023 – By Food Category (Milk Formula – (Standard Formula, Follow-on Formula, Growing-up Formula and Special Baby Milk Formula, Dried baby food and Prepared Baby Food) and by Distribution Channel (Health and Beauty Stores, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)

Philippines Nutraceuticals Market Outlook To 2022-Composite Herbal Dietary Ingredients, Ginseng, Garlic And Ginkgo Biloba Based Herbal Supplements Will Drive The Growth

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications


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