Undoubtedly, Italy is very much prominent for its food. Whereas, the dairy & soy food sector is led by the cheese category in value terms in Italy, meanwhile, the soy drinks soymilk category is anticipated to dominate the fastest value and volume growth in the period of 2017-2022. Furthermore, dairy and soy food is very much healthy for a person and sometimes it is prescribed by the doctors also to take when anyone is ill or as the case may be but if anyone is having allergy with these products that person is strictly not allowed to intake these products. In Italy, there are numerous distribution channels which supplying these products to the consumers whereas, the Hypermarkets and supermarkets are the leading distribution channels for dairy and soy food in the country. Therefore, with the numerous distribution channels and effective applications, the market for dairy and soy food in Italy is growing more significantly.
The effective packaging of these products has also increased the sales and made the market more profitable. With the increasing sales, the key players are functioning more effectively. According to the report analysis, ‘Country Profile: Dairy & Soy Food In Italy’ states that some companies which are currently functioning in this sector more significantly include Granarolo S.P.A., Zanetti Spa, Mondelez International Inc., GroupeLactalis SA, ParmareggioSpA, Sacencia SA, Danone Group, Biraghi S.P.A., and several others. Not only has this, but the report also consists important information related to the health & wellness trend analysis, packaging analysis, demographic analysis, macroeconomic analysis, competitive landscape, distribution channel analysis, category analysis, segment analysis and other.
For doing effective packaging the usage of rigid plastics, rigid metal, flexible packaging, glass, and paper & board material can be done in the sector. Meanwhile, the Rigid plastics are the most commonly used for packaging in the Italian dairy & soy food sector and is also anticipated to dominate the fastest growth during 2017-2022. Whereas, Arla, ‘Campo Del Fiori’ and ‘Coca-Cola’ are the main leading market players in the Italian dairy & soy sector. The per capita utilization of dairy & soy food was inflated in Italy compared across the globe in 2017. Whereas, in 2017 the per capita consumption of milk is huge in Italy when compared to other dairy & soy food products. The penetration of private label is highest in the ‘butter & spreadable fats’ category. With these facts, the market represents significant growth in an effective manner in the recent trend.
With the increase in disposable income and development in the economy and the effective livelihood of residents is likely to drive growth more significantly. Moreover, the dairy and soy food sector is still in its nascent stage which is yet gaining the effective amount of funding from numerous organizations and upcoming investors, making it a highly competitive industry. Therefore, in the coming years, it is expected that the dairy and soy food sector in Italy will grow more significantly over the recent years.
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Ankur Gupta, head marketing & communications