Turkey Spirits – Spirits are bottles of power packing alcohol. They are formed as a result of yeast-based fermentation of a liquid that is brewed to have fermented sugars. Unlike the usual beer or wine, spirits are the result of the second step of distillation that fortifies them. Alcoholic spirits are the biggest and the brawniest in the alcohol family. They are not everything apart from beer and wine. All alcoholic beverages are formed by fermenting some sugary brew into ethanol and carbon dioxide. Since yeast can ferment so much before alcohol levels become toxic to them, to get a higher level of alcohol concentrations it is essential to distill them. Hence spirits are segregated in two ways- they are distilled and have higher average ABVs from 20% to 80% ABVs. The packaging of spirits has evolved with years. There are craft distilleries cranking smaller brands that have hard liquor even in marshmallows and jalapeno to some unusual packaging for brand recognition.
In Turkey, this sector is led by specialty spirits category which registered the highest growth in both value and volume. Packaging methodologies reveal the use of glass, plastics, bottles, and cans as the most commonly used packaging material among the top three players of the spirits industry. Turkey accounts for a low per capita consumption in comparison to regional and global levels. Of the categories in which spirits can be classified, Specialty spirits were the largest in terms of value in Thai spirits sector.
Ken Research’s Country Profile: Spirits in Turkey gives deep insights on market opportunities based on detailed value and volume analysis. The report provides analysis on new and existing players that help in identifying distribution channels and evaluate trends and opportunities. The report will help in gaining a competitive advantage based on detailed brand share analysis for effective market positioning. The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector. It gives an analysis on key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends. Long terms trends for five years is also provided to help to make investment decisions. The key players in the market are Diageo plc, EfeRaki, Antalya AlkolluIcecek San ve Tic AS, Brown-Forman Corporation, Bacardi Limited, Pernod Ricard SA and LVMH Moet Hennessy – Louis Vuitton.
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Ankur Gupta, Head Marketing & Communications