Increasing Preference towards Customized Mattresses to be the Major Trend in Indonesia Mattress Market: Ken Research


The Mattresses available in Indonesia are customized in accordance with Consumer Expectations, thus allowing one mattress to have different color tones, size, design and layers

The report titled “Indonesia Mattress Market by Type (Spring, Latex, Hybrid, Foam), Size (King, Queen, Single Size), by End Users (Residential, Non Residential) and Region – Outlook to 2021” by Ken Research suggested a positive CAGR for revenues and sales volume of mattresses in Indonesia for the projected period 2017 to 2021.

The mattress market for sales witnessed a constant growth in Indonesia owning to growing awareness over the health benefits of good quality sleep, rising residential construction, hospitality and tourism sector in the country. These revenues were derived from both residential and non-residential sales. The customizable mattresses in Indonesia are more in demand and are basically driven by more convenience level, overall sleep quality, growing demand for interior designing and other sleep related factors. These mattresses are structurally modified to conform to consumer physical needs keeping in mind their height, weight, age range, body shape and others are made available by mattress companies. People in Indonesia are witnessed to shift from traditional sleep box mattresses to customizable ones. The mattresses are customized in accordance with consumer expectations, thus allowing one mattress to have different color tones, size, design and layers. The technologies used in Indonesia to produce mattresses in order to meet quality standards are gaining importance in foreign countries, thus leading high exports of customized mattresses from Indonesia.

Mimpi, a newly established tech-startup in Jakarta region, has recently launched its high end luxury mattresses which are sold exclusively online in Indonesia. The design, along with a free, 100 days home try exchange program, makes it easy for customers to adapt to fit changes in their lifestyles at any time. Indonesia’s e-commerce market is on track to be one of the leading amongst Asia, utilizing mobile-first platforms to provide all Indonesians with convenient access to buy mattresses online.

Key Topics Covered in the Report

Popular Mattress Brands Indonesia

Profit Margin in Mattress Indonesia

Online Sales Mattress Mimpi

Mattress Manufacturing in Indonesia

Hospital Bed Mattress Indonesia

Export Mattress Indonesia

Mattress Production in Indonesia

King Koil Mattress Indonesia

Rubber Foam Mattress Indonesia

Investment in Mattress Sector Indonesia

Massindo Group Mattress Sales Indonesia

To know more about the research report:

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Ken Research

Ankur Gupta, Head Marketing & Communications



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