Indian Ceramics and Vitrified Tiles Market Demand Driven by Increased Penetration in Tier2 and Tier 3 cities and Launch of More Durable and Low Priced Tiles: Ken Research


Launch of specialized tiles based on area of application, competitive pricing and rise in demand for commercial and residential real-estate is expected to drive the demand in future.

India is the 3rd largest in terms of production and consumption of tiles in the world. Increase in demand for the tiles is on account of an increase in the number of new households which comprise the largest portion of the tile demand in India. The easier credit accessibility and tax benefits for getting housing loans result for increase in the number of new households in India. Another important reason for the growth of the Tile industry in India was the rise of urbanization in India for the urge of better lifestyle and job opportunities. Moreover, the shift in Indian consumer preferences to demand for large size & better looking tiles due to easy availability and affordability of tiles has also boomed the India Tiles Market. The government has also played a major role in the mushrooming demand for tiles by initiating policies aimed at achieving growth in urban and rural sectors in terms of infrastructural growth. The immense competition in the tiles market has raised the company spends on the advertisement and promotion of their products that aid in creating a brand awareness of the new innovational tiles in the market. The urge for the rise in standard of living and modernization implied the introduction of tiles in the Indian market. India tiles market grew at a positive CAGR during period FY’2012-2017.

The report titled “India Tile Market By Type (Wall, Floor, and Roof), By Region (North, South, East and West), By Material (Ceramic, Vitrified and Other) and By Organized and Unorganized – Outlook to 2022”  by Ken Research suggested that market for India Tile Market will be driven by competitive pricing and better penetration in tier2 and tier 3 cities. Major manufacturers including Kajaria, Somany, Nitco, HR Johnson and other large regional companies will continue their dominance in the market. Investment in real estate projects will create positive momentum in the tiles industry in the country.

The report suggested that all major companies are expanding their production capacity by expanding existing facilities or through acquisitions and joint ventures. This is a good indicator for future demand. Wall tiles are expected to find increased use in kitchens and washrooms where walls need protection from continuous exposure to wet and moist surrounding as paints and wall paper cannot be used as suitable substitute. These tiles are expected to generate revenue of over INR 119 billion by FY’2022 registering rise in demand and revenue.

Key Topics Covered in the Report

Innovations Tile Design India

India Wooden Flooring Market

Tile Manufacturing Hub in India

India Floor Tiles Industry Overview

Glazed Tiles Market

Production Capacity Tile Manufacturers

Tile Export from India

India Vitrified Tiles Market

Ceramic Tiles Growth India

India Tile Industry

Growth Drivers Tiles Market

Margin in Tile Business India

Major Tile Producers in India

India Ceramic Tile Market

Vitrified Tile Market in India

Trends in Tile Industry

Tile Market Size Forecast

Production Tiles in India

Ceramic Tiles Industry in India

Somany Tiles Market Share India

For more information on the research report, refer to below link:

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Ken Research

Ankur Gupta, Head Marketing & Communications



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