Seed is the basic and indispensable input for agricultural production; once the seed is sown in the field it becomes irreversible for that season. Hence farmer pays huge attention in choosing the seed brand. Generally farmers buy seeds from 3-5 different companies with the largest allocation being 30-35%. Farmers even experiment with seeds from new companies in a small portion of their land parcel and if the seed yields desired results then it becomes a pull product and enjoys huge brand loyalty. The seed industry has been making stupendous progress since 1950s. Globalization and economic reforms have opened new avenues for the seed industry in India. The seed sector in India has been developed through major institutions namely, National Seed Corporation, Rockefeller Foundation (RF) and Indian Agricultural Research Institute (IARI).
according to the Research Analyst, Ken Research The Indian seed industry is the sixth largest in the world. In the last five years, Indian seed industry has grown at a CAGR of 17.6%. The key factors which are anticipated to drive market growth include increasing population, growing insect resistance and stacked area and rapid adoption of biotech crops. The key players in the industry are Nuziveedu Seeds, Mahyco Seeds, Monsanto, Kaveri Seeds, Rasi Seeds, Bayer India, Pioneer Seeds and Syngenta.
Indian seed industry represents the intermediate layers between supply, production and distribution of seed products and has depicted the inter-relationship between them.
The industry has grown tremendously over the last few years and has engaged millions of farmer producers, large number of private and public seed companies serving the need of Indian agriculture. Seed market in India has flourished in the recent past on the grounds of new product launches as well as active value and supply chain management. The seed sector value chain can be described by five basic links: plant breeders; seed growers; seed distributors or dealers; sub-dealers; and farmers (seed end users). The chain starts with plant breeders who are solely responsible for the manufacturing of breeding of various varieties of seed plants.
The seed market of India has been segmented into Hybrid seeds and non-hybrid seeds. The product segments of the industry include the major field crops such as paddy, cotton, wheat, maize, millets, sunflower and vegetables. The first category is hybrid seeds, which are developed through cross pollination and cannot be reused. These are the first generation seeds (F1) produced from crossing two genetically dissimilar parent species. During FY’2010-FY’2015, the Hybrid seeds have dominated the overall seed market revenues. On the other hand, non-hybrid seeds declined continuously during FY’2010-FY’2015.
The market structure for Seed in India can be segmented into Farm saved seeds and commercial seeds. Farm saved seeds are those seeds that are saved by seed growers for their own use and to harvest a crop. In FY’2015, the farm saved seeds accounted majority of the overall seed market revenues, whereas commercial seeds garnered only nominal share of the overall market revenues. Commercial seeds are those seeds are that used by farmers to produce products for their associated companies. according to the Research Analyst, Ken Research.
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Ankur Gupta, Head Marketing & Communications