- Since many consumers shelter in place, online grocery sales in Indonesia have dramatically gone up in the country.
- Processed cheese is expected to remain the most demanded type of cheese among Indonesians in the future. Amid COVID-19, the spreadable processed cheese segment and other processed cheese segment is expected to grow at a revenue CAGR of 8.1% and 11.4% respectively during the forecast period 2019-2025.
- Social Media will be a key influencing factor for boosting sales due to the availability of recipes of western cuisine with cheese as their main ingredient coupled with the increasing adoption of westernized culture.
Efficiency in Manufacturing and Procurement to provide a Competitive Advantage: Domestic demand for cheese has not always been fully met in Indonesia by the local companies. As a result, numerous international players such as Kraft Foods entered the market. Kraft Heinz factories are working three shifts a day to meet the increased demand for its products as stockpiling for a pandemic has left many grocery stores shelves bare. The sales for 2020 would clearly record a dip due to the low production and availability of cheese and cheese related products in the market.
Restaurants across the country have drastically reduced operations in response to the Covid-19 pandemic. The effects have already begun to ripple through the food system, resulting in lost revenue for farmers and food makers and the nation’s cheesemakers. However, E-commerce sales will become more widely adopted as consumer comfort grows with the practice of purchasing products online. Increasing penetration of mobile and smartphone users in the country will trigger the aforementioned heightened demand for cold storage capacity. Also, companies owing to refrigerated warehouses will likely to gain more control of the cold storage footprint in Indonesia.
Since E-commerce is majorly driven by local grocery stores; retail channels will include more storage and fulfillment space (including a superior need for infill temperature-controlled facilities) in proximity to consumers. Cafes and other food outlets may see a significant shift in terms of dining formats with no or less dine-in options and more delivery or take-out that would require cold storage capacity. Cheese manufacturers that supply restaurants may upgrade cold storage space as a cost advantage in a limited dining environment. Until recently, consumers in Indonesia were not ordering a lot of perishable products online, but the situation is changing on a daily basis in the post COVID-19 environment.
The report titled “Indonesia Cheese Market Outlook to 2025 – Rise in Demand and Use of New Distribution Channels to Drive Market” by Ken The research suggested that the market is further expected to grow in the near future majorly due to changing Urban Lifestyle of Indonesia and alteration in the preferences of the purchasing platform. Indonesia cheese market is expected to register a positive six-year double-digit CAGR of 11.4% and 12.9% in terms of revenue and sales volume respectively during the forecast period 2019P-2025F.
Key Segments Covered: –
Spreadable Processed Cheese
Other Processed Cheese
Unprocessed / Packaged Hard Cheese
Others (Mozzarella, Provolone, Parmesan, Emmental, Romano, Ricotta and Rest)
Independent Small Grocers
Other grocery retailers
Non store retailing
Health and beauty specialist retailers
Key Target Audience
Dairy food manufacturers
Milk Importers, Distributors and Manufacturers
Cheese Manufacturers and Distributors
Time Period Captured in the Report:
Historical Period: 2013-2019P
Forecast Period: 2019P–2025F
Kraft Heinz Co
Mulia Boga Raya PT
Rokko Butter Co Ltd
Megsnow Milk Brand Co Ltd
Mondelez International Inc
Key Topics Covered in the Report: –
Executive Summary – Indonesia Cheese Market
Need, Opportunity and Industry Size of Cheese Market
Demand & Supply Side Ecosystem, Preferences & Trends across End Users Market
Cheese Market Segment by Product Type, 2013-2019
Cheese Market Segment by Distribution Channel, 2013-2019
Ecosystem for Cheese Industry in Indonesia
Value Chain Analysis
Trade Scenario in Indonesia Cheese Market, 2014-2018
Comparative Landscape in Indonesia Cheese Market
Regulatory Landscape in Indonesia Cheese Market
4 Ps Analysis
Indonesia Cheese Market Future Outlook and Projections, 2019P-2025F
Appendix / Research Methodology
For More Information on the research report, refer to below link: –
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Ankur Gupta, Head Marketing & Communications