Indonesia Mattress Market by Revenue and Sales Volume, market segmentation by size of mattress (King Size, Queen Size, Single Size), by Type of Mattress (Spring, Latex, Hybrid, Foam, by Market Structure (Organized Sector and Unorganized Sector, by Urban and Rural Demand, by Regional Demand (Jakarta, Bali, Surabaya), by Mode of Distribution (Retail, Direct and Online), by End User (Residential and Non-Residential Sector), by Institutional Sector and by major players such as Dunlopillo Indonesia, Massindo Group (Spring Air Indonesia), Tempur Sealy International Inc, King Koil Indonesia, Serta Indonesia, Sealy Indonesia, Romance Bedding and Furniture, Violand Mattress Manufactures Indonesia and Spinno Indonesia.
- Growing health concerns such as mental tiredness and fatigue are affecting an individual’s sleep quality which is expected to create demand for premium mattresses in the country.
- Entry of international players such as Tempur and others to the mattress market is expected to increase the market revenue by introduction of new variety of mattresses.
Rising population in Indonesia which is leading to increased rate of home ownership is expected to create demand for mattresses for residential segment. Migration of consumers from rural to urban areas is an important driver of housing demand in Indonesia, where the youth consumers among the population is laying severe pressure on housing supply. The ongoing expansion projects in the hospitality industry including hotels to increase their capacity are expected to augment the demand for mattresses in the non-residential segment in Indonesia.
Mattress manufacturers are planning to increase their budget in order to produce technologically advanced mattresses in comparison with traditional cotton filled mattresses. Inclusion of online retailing as a part of distribution channel is expected to set an opportunity for the mattress companies to increase the number of customers and ensure a wider reach.
Investment in hybrid mattress segment, promote omni channel marketing, improve after sales services, improve online retailing and marketing channels; and expansion to rural areas are some other key factors that may have a positive impact on the market creating additional demand for Indonesia mattress market in future, according to the analyst at Ken Research.
Ken Research in its latest study, Indonesia Mattress Market by Type (Spring, Latex, Hybrid, Foam), Size (King, Queen, Single Size), by End Users (Residential, Non Residential) and Region – Outlook to 2021 suggested that Dunlopillo Indonesia and Massindo Group (Spring Air Indonesia) will continue their dominance but have to face fierce competition and an expected price war with Tempur Mattress, King Koil Indonesia, Serta Indonesia, Sealy Indonesia, Romance Bedding and Furniture, Violand Mattress Manufacturers Indonesia, Spinno Indonesia and others who have plans to manufacture different types of mattresses in order to diversify their market in Indonesia.
Indonesia mattress market is estimated to register a positive CAGR during 2017 to 2021. The market is moving towards significant consolidation on account of rising merger and acquisition activities in the country, which are expected to showcase a rise in demand for customized mattresses in Indonesia mattress market.
Key Topics Covered in the Report:
Mattress Production in Indonesia
Popular Mattress Brands Indonesia
Rubber Foam Mattress Indonesia
Investment in Mattress Sector Indonesia
Latex Mattress Sales Indonesia
Hospital Bed Mattress Indonesia
Bedding Market Indonesia
Growth Driver Mattress Sales Indonesia
King Koil Mattress Indonesia
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Ankur Gupta, Head Marketing & Communications