Indonesia Used Car Industry Outlook to 2020 – Increasing Online Used Car Portals and Competitive Used Car Financing Schemes to Foster Future Growth” provides a comprehensive analysis regarding the performance of the used car industry in Indonesia. The gross transaction value and sales volume of the industry have been segmented on the basis of organized and unorganized market. The market has also been segmented by sales volume on the basis of type of car, major cities, marketing channels and vehicle use. The report also covers market share in the online segment along with the competitive landscape of used car companies, used car financing schemes, government regulation and working model of the used car industry. This report will help industry consultants, local used car dealers, online auto classified portals, multi-brand used car showroom dealers, potential entrants and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
The used car market in Indonesia was historically been dominated by unorganized players including local used car dealers, car owners and road side mechanics that not certified by the government. Word of mouth advertising was one of the main marketing channels and no major companies were operating in the used car space. The lack of organized players in the used car business has implied low choice and information asymmetry for buyers.
In recent times, more Indonesians are finding internet-based stores to be a boon in their increasingly busy daily lives. With the rising internet penetration, consumers are slowly shifting away from the traditional methods of shopping. The advent of online auto classified portals such as Carmudi, OLX and Mobil88 have streamlined the used car industry in the country. There is more transparency in the market and buyers have a wide variety of brands and models to choose from the convenience of their home.
The GTV from the sale of used cars augmented to USD ~ billion during 2016 from USD ~ billion during 2014, achieving double digit growth during 2014 and 2015. Individuals wanting to buy new cars had to purchase for used cars due to declining discretionary income and a fixed budget. On the other hand, brand conscious individuals with a fixed budget preferred to purchase high end luxury used cars instead of purchasing new sedans/MPV of a lower brand.
The transaction value generated from unorganized used car dealers stood at USD ~ million during 2016, contributing ~% to overall revenues during the same period. The unorganized sector mainly consists of small dealers having less than 8 cars and single car owners looking to sell their personal car. The sector has been witnessing a decline in sales of used cars during the review period due to reduction in information asymmetry coupled with the advent of online used car dealers and aggregators. The unorganized sector witnessed total sales of ~ units of used cars during 2016, contributing ~% to overall used car sales during the same period.
The total number of used cars sold in Indonesia in the entry level segment stood at ~ units in 2016; which includes economy cars and hatchbacks from brands such as Toyota, Daihatsu, Nissan and Suzuki. Sedans and MPV’s have recorded highest sales of ~ units during 2016, contributing ~% to overall used car sales during the same period. The increasing number of Indonesian families has caused the sale of MPV’s to dominate this segment. The large size of these families have caused majority of them to buy bigger sized cars. The total number of used sport utility vehicles (SUV’s) and luxury cars sold in Indonesia during 2016 stood at ~, contributing ~% to overall used car sales during the same period. The demand for these cars has fallen during the review period due to low growth in disposable income of consumers.
The total sales registered by local used car dealers were evaluated to be ~ units during 2016, contributing ~% to overall used car sales during the same year. Local dealers accounted for highest sales as they offered used cars at discounted prices in comparison to multi-brand showrooms. The total sales of used cars generated from multi-brand showrooms were evaluated to be ~ units, contributing ~% to overall sales of used cars during the same period. The total sales generated from online-auto portals and classified were evaluated at ~ units during 2016, contributing ~% to overall used car sales during the same period. The increasing internet penetration had incentivized many dealers and customers to advertise/list their car on online-auto portals and classifieds.
OLX achieved a share of approximately ~% of overall online sales of used cars which was evaluated to be ~ units during 2016. The website first came into existence in 2005 with the name tokobagus.com as the biggest online trading center in Indonesia with around 1 million visits per day. Carmudi achieved a share of ~% of overall online used car sales during 2016 which was evaluated to be ~ units during the same period. Mobil88 achieved a share of around ~% in terms of online sales for used car in 2016, totaling to ~ units during the same period.
The entry of new players including multi-brand outlets and online aggregators in expected to further stimulate growth in revenues of the used car industry. The market is expected to be driven by higher sales of luxury cars and MPV’s due to the increasing brand consciousness coupled with the growth in number of large families.
The transaction value generated from the sale of used cars in Indonesia is projected to augment to USD ~ billion by 2021, achieving a CAGR of ~% during the period 2017-2021. The sale of used cars is projected to augment to ~ thousand units by 2021, achieving a CAGR of ~% during the period 2017-2021.
Key Topics Covered in the Report:
Value Chain Analysis in Indonesia Used Car Industry
Indonesia Used Car Market Size on the basis of Gross Transaction Value and Sales Volume
Market Structure (organized/Unorganized) in Indonesia Used Car Industry
Market Segmentation of Indonesia Used Car Industry on the basis of type of used car, marketing channels, major cities, year of manufacture, vehicle use and other
Customer profile in Indonesia Used Car Market on the basis of Age Group, Income and Gender
Government Regulation in Indonesia Used Car Market
Financing options and Schemes available to potential buyers in Indonesia Used Car Market
Market Share of Major Players in Indonesia Used Car Market
The various Business Models prevalent in Indonesia Used Car Market
Competitive Landscape of Major Players in Indonesia Used Car Market
Trends and Developments in Indonesia Used Car Market
Issues and Challenges in Indonesia Used Car Market
Decision Making Process for Buying a Used Car in Indonesia
Indonesia Used Car Market Future Outlook and Projections on the basis of Gross Transaction Value and Sales Volume
Ankur Gupta, Head Marketing & Communications