Indonesia Used Car Market Drive by Emergence of Online Auto Classified and Increased proportion of C2C Transactions: Ken Research


Majority of the used car sales through online mode are generated from young individuals within the age group of 21-34 years. A new trend witnessed in the used car industry in Indonesia is the increased number of listings by dealers and customers on online platforms”

The report titled Indonesia Used Car Market Outlook to 2023 – Rising Popularity of Online Platforms and Reduction in Average Ownership Period to Drive Used Car Sales” by Ken The research suggested a growth at a noteworthy CAGR of 8.5% in terms of Gross Transaction Value in the upcoming years till the year ending 2023E. It is suggested that new online auto portals can incentivize dealers to post advertisements on their website by offering a competitive listing fee and cash back to buyers that purchased the used car through their website.

Influence on Car Purchase Decisions: People used to prefer buying used cars in Indonesia on the basis of suggestions given by friends and families which were not up to the mark in terms of quality check. Apart from that, the market was dominated by numerous unorganized used car dealers (consisting of local dealerships, local vendors and others) that provided second-hand cars at cheaper rates and it benefited the price-sensitive customers within Indonesia. The biggest evolution can be seen via the organized structure which constitutes multi-brand organized showrooms and OEM certified dealerships that provide numerous used car brands which are subsidiaries of international automobile brands.

Competition Scenario: Competition within Indonesia used cars market was observed to be highly fragmented with the presence of a large number of local dealerships, small mechanics and individual sellers, which collectively makes up the unorganized space with the majority of the share in the year 2018. The remaining value share was captured by the organized sector during 2018. Some of the major organized players operating within the country’s used car industry include Online Portals such as OLX Indonesia, Mobil123, Carmudi, Mobil88Multi-Brand Showrooms / Dealerships such as Mobil88, Andre Motors, Auto2000, Tunas, Sun star motorsand OEM Certified Dealerships such as Auto Safe Hyundai, Toyota Trust, Mercedes Certified, and BMW Premium Select.

Brand Conscious Buyers in Indonesia: Indonesians have become more brand conscious in most aspects such as consumer durables, cars, and electronics especially in tier 1 and tier 2 cities. Used car dealers have indicated the rising demand for luxury and branded cars by many potential buyers. Thus, an individual who is planning to buy a new high-end Honda or Nissan car would rather upgrade to a used Mercedes, Audi or BMW car in the country. The demand has peaked to an extent that developed cities have a minimum of 10-15 used car dealers that only sell high-end luxury cars.

Key Segments Covered:-

Market Structure

Unorganized Sector

Organized Sector

Distribution Channel

Unorganized (Local dealership, C2C)

Organized (Multi-brand dealership and OEM certified, Repossessed cars)

Unorganized and Organized lead generation source

Dealership Walk-ins

Online Auto Portal

Type of used cars




Sales by major cities






Type of Used passenger cars



Kilometers driven






120000 and above

Year of manufacture

Before 2000






Fuel Type



Others (Hybrid, electrical, CNG)

Key Target Audience

Automobile Companies

OEM certified companies

Online Classifieds

Multi Brand Organized Car Dealers

Time Period Captured in the Report:-

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered:-

Multi-brand Dealerships (Mobil88, Andre Motors, Auto2000, Tunas, Sun Star motors, and others)

OEM Certified Dealerships (Toyota Trust, Hyundai Autosafe, Mercedes certified, and BMW premium select)

Online auto portals (OLX, Mobil123, Carmudi, Mobil88, OTO others)


Used Toyota SUV Indonesia

Auto finance Penetration Indonesia

Buying Used Car Indonesia

Cheap Cars for Sale Indonesia

Indonesia Automotive Finance Industry

Online Used Vehicle Market

Used Car Sales Indonesia

Pasar Mobil Bekas Indonesia

Industri Mobil Bekas Indonesia

Industri Mobil Bekas di Indonesia

Pasar Kendaraan Bekas Indonesia

Segmentasi Pasar Mobil Bekas Indonesia

Pangsa Pasar Mobil Bekas Indonesia

Organized Dealers in Indonesia Used Cars Market

For More Information On The Research Report, Refer To Below Link:-

 Indonesia Used Car Market Outlook

Related Reports by Ken Research:-

China Used Vehicle Market Outlook to 2022 – by Type of Vehicle (Sedans, SUVs, Micro Vans, MPVs, Trucks, Buses, Cross Type Vehicles, Trailers, Motor Cycles, and Low-Speed Trucks), by Vehicle Age, by Distribution Channels, by Region, by Price of Vehicle

Russia Used Car Market Outlook to 2022 – by Type of Car (Sedans, Crossovers and SUVs, Hatchbacks and Others include Micro Vans and MPVs) by Car Age, by Distribution Channels (Dealers and Online)

India Used Two Wheelers Market Outlook to 2023 – By Unorganized and Organized Sector, By C2C and B2C Distribution Channel, By Stock Piece and Customized Two Wheelers; By Motorcycles and Scooters”

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications



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