Focus on Female Oriented Golf Products Boost Growth in Japan Golf Industry in 2013: Ken Research


A trend was observed in the domestic golf market that has driven the market in the last five years in spite of golf courses bankruptcy, restructuring or struggling to stay in the golf business by the golf operators. There was an increase in more female-friendly golf clubs and courses. Additionally, accomplishment of female golfers such as Ai Miyazoto and Momoko Ueda has increased the popularity of golf among young women.

The golf equipment and apparels market in Japan has grown at a negative CAGR from 2008-2013. However, from 2012 the market has been showcasing positive growth in Japan. In 2013, the market in terms of manufacturing side was valued at USD 2,896.8 million in 2013, which grew by 4.7% during the year. This was mainly on the account that many golf equipment manufacturers have brought out new golf products particularly targeting female golfers. It was observed that there are number of golf magazines, websites, shops, services and golf products especially for women, which were not there previously in the Japan golf industry.

In the next five years from 2014-2018, women golf population in Japan is expected to grow further. The idea to create more women dominated golf products and services, will be the approach that many companies would follow in near term. It is anticipated that industry revenue growth is likely be generated primarily from this sector.

The report titled “Japan Golf Industry Outlook to 2018 – Driven by Rising Demand for Women Golf Apparels” provides detailed overview on the golf Industry in India and will aid readers to identify the golf infrastructure, ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, golf equipment and apparels manufacturing companies, suppliers and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

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