The Automotive Head-up display is a translucent display projected on the windshield of the automobile that demonstrates the similar information which one could attain from the dashboard. It suggests the speedometer, tachometer and navigation system displays. Not only has this, the head-up Displays fulfil the safety measures, coziness and entertainment needs of the clients. The major measures responsible for the growth of the head-up display market are the increasing focus on the energetic safety systems, the requirement for the luxury and high-end vehicles and the increment of the Pico projector market. In addition, the Head-Up Displays are proficiently utilized in engineering, science, aviation, automotive, gaming videos, medicine and military submissions.
According the report analysis, ‘Latin America Market Insights on Automotive Head-up Display, 2018-2024: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)’ states that in the Latin America Insights on Automotive Head-up display, there are several companies which are effectively working for leading the fastest market growth and registering the high value of market share throughout the coming years while connected the vehicle technology, increase the need of tracking technology, emerging the Middle Class Economy, effectively decrease the cost of the technology and increase the applications and untapped the market potential includes Visteon Corporation, Harman International Industries, Inc, Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc, Yazaki Corporation and several others.
Additionally, the Latin America economy is going through the different potential technological advancement in the automotive industry. With the effective increase in the connected car technology, requirement for the luxury and SUV vehicle segment and advanced focus on the advanced safety features. Owing to such factors, the Latin America automotive head up display market is anticipated to control the largest share by 2024.
Based on the country, the automotive industry in Brazil is increasing extensively and estimated to control the market in the forecast period followed by Argentina and Chile. According to the product type, the Windshield HUD controlled the largest market share in 2017 and is estimated to control the efficient share over the forecast period of 2018-2024. On the other side Combiner HUD is estimated to increase with the remarkable CAGR during the forecasted period.
Based on the segmentation of technology, in 2017, the augmented reality controlled the market and is predicted to increase in the forthcoming year. On the hand, the increase in adoption the conventional technologies in mid-priced and economic vehicle sector is estimated to fuel their requirement creating them the fastest increasing segment during the forecast period of 2018-2024. Moreover, on the basis of sales channel, the OEMs segment accounted in 2017 and is estimated to continue the principal distribution channel during the forecast period. Furthermore to this the aftermarket channel is also effectively estimated to propel in the coming year.
Based on the vehicle type, the market penetration of Latin America Automotive HUD is growing across the whole vehicle sectors, such as Luxury Cars, Passenger Cars and Commercial Vehicles. The Passenger cars controlled the foremost market share in 2017 and are predicted to register in the coming years. Therefore, in the near years, it is anticipated that the Latin America Market Insights on Automotive Head-up Display will increase more significantly over the coming years.
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Ankur Gupta, Head Marketing & Communications