Ken research announced its recent publication on Success Case Study: Lotte Sweets Days Chocolate. The report gives a comprehensive overview on the success of lotte sweet days chocolate in Japan. It is part of Successes and Failures research. It examines the details of and reasons behind the success of Lotte Sweets Days Chocolate in Japan, a probiotic chocolate designed to maintain bowel health. It delivers the critical “what?”, “why?”, and “so what?” analysis to guide crucial lessons that increase chances of launching successful products. The report assists you to understand the relevant consumer trends and attitude while gaining a broader appreciation of fast moving consumer goods.
Lotte confectionery is a South Korean company. It is a subsidiary company is Lotte and Sister Company of leading polish confectionery E. wedel. Japan is the eighth largest confectionery market in the globe. Chocolate confectionery is the largest in Japan with sales terms followed by sugar confectionery.
Lotte sweet chocolate is a probiotic chocolate. It has appealed the customers for being healthy. Its target customers are Japanese woman who are keen on functional food and drink. The major plus point for this chocolate is the easy storing mechanism. The chocolate probiotic can be stored without refrigerator and easily consumed. This chocolate has been a significant contributor to the functional chocolate segment which focuses on the adult and health conscious customers.
Lotte, Glico, Morinaga & Co, Akagi Nyugo, Koikeya, Esthecoho, Meiji, Chuao Chocolatier
Key Factors Considered in the Report
Japan Chocolate Market Research
Japan Confectionery Market
Japan Chocolate Market Future Outlook
Japan Chocolate Industry
Lotte Sweet Days Chocolate Share In Japan
Lotte Sweet Days Chocolate Demand Analysis
Japan Probiotic Chocolate Format
Japan Functional Chocolates Consumption
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Ankur Gupta, Head Marketing & Communications