The manufacturers and retailers of consumer appliance markets all over the world are facing the challenge of changing retail owing to the disruptive change brought about by the dominance of internet as an information and sales channel. This has shifted patterns from traditional formats to omni-channels and brought about a surge in innovation rates with “smart homes” and “smart appliances” being the next big things. It then comes as no surprise that this progressively competitive market is fairly enterprising and ‘Small and Major Domestic Appliance’ manufacturers and retailers are trying to understand which market trends remain constant and which ones change over time because these trends influence consumer purchases and as a result affect overall profitability of the individual brands.
According to the report titled “Consumer Appliances in South Africa”, South Africa’s consumer appliance market continued to see positive volume growth in 2016 despite the various challenges that the country faces. Various socioeconomic and economic challenges as well as structural challenges impede economic growth in the country and inflationary pressures, exchange rate volatility and poor export performance all further add to the strain as mass households face increasing financial burdens. Consumers continue to seek “value for money” in all consumer markets, including the consumer appliances market, as household debt to income ratios remain at an all-time high.
The sales in this market are led by mass merchandisers owing to their wide product portfolios and expansive product penetration but retailers specializing in electronics, appliances and drugstores also continue to optimize the available opportunities; private labels continue to raise competition in the entry-level market for small appliances; market players are expanding their portfolios to include leading international brands; players are working to improve their e-commerce presence because of rapid growth in the sales of consumer appliances through internet retailing (albeit from a very low base because store-based retailing channels continues driving the overall market owing to consumer preferences for experiential shopping) and so on.
The expansion of product choice owing to the extensive penetration of private-label products is likely to be appreciated by value-conscious consumers. Market players are working to influence consumer choice through hefty marketing and advertising campaigns, and are aligning themselves with international trends and developments influencing the demand for consumer appliances.
Key Topics Covered in the Report:
South Africa Consumer Appliances Market Research Report
South Africa Consumer Appliances Market Size
South Africa Consumer Appliances Industry Analysis
South Africa Consumer Appliances Trade Market
South Africa Consumer Appliances Retail Market
South Africa Consumer Appliances Production Output
South Africa Consumer Appliances Import Volume
South Africa Consumer Appliances Export Volume
South Africa Consumer Appliances Market Future Outlook
South Africa Consumer Appliances Market Competition
Home Appliances Market South Africa
Refrigerator Demand South Africa
Led Television Market South Africa
South Africa Household Appliances Market
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Ankur Gupta, Head Marketing & Communications