Media release is a way to disperse information about business to get publicity. It is used for major journalists, bloggers, editors or the any other thought leaders. media release grabs attention and turns into a story, it acts as good chance that campaign and receive media attention. The complete purpose of press release is to allow coverage and make it noticed by a target audience. Most media releases are distributed by fax, email, editors at newspaper, radio stations, magazines, television stations or through distribution news wire distribution services, where news gets syndicated to thousands of news sites globally.
The key benefits of media release are:
It can Be Deleted at any time. Most of the time it is deleted in limited hours or maximum a week after that it is used by the Free Submission site for their promotion.
Waste of time & money spent on press release writing.
Media Release Template
It includes several elements such as date, headline, body, end, contact information, boiler plate (about us).
Headline: The headline of a media release is an interesting part of the media realise which primary includes the key points of the story. It is designed to catch attention and encourage them to read the whole thing.
Lead: The lead paragraph is the key part of media release and contains the most important information. It is essential and explains the main point of the story. It answer’s the related to who, what, when, where, why and how.
Body: It expands the lead paragraph by providing more information. The body is written such a structure where the most important information is at the top of the release and the least important is at the bottom. If a publication desires to trim media release from the bottom and the most important information will still be included.
End: The last paragraph encompasses the least important information. For instance, background information or a summary of essential information about the organization, event or person.
Contact Information: Enlarge the sentence “For further media information contact:” and include a contact name, email and phone number.
About us: The about business, event or subject of the media release. This information will give’s an overview and isn’t necessarily needed in the release.
For more information on the research report, refer to below link:
Ankur Gupta, Head Marketing & Communications