Middle East and Africa Frozen Meat Market Distribution Channels: Ken Research


The report titled “Frozen Meat (Meat) Market in Middle East & Africa-Outlook to 2021: Market Size, Growth and Forecast Analytics”, provides a comprehensive analysis of frozen foods market, frozen meats market, factors affecting the frozen meats market, availability of frozen meats at various stores, hygiene in processing of meats, freshness and healthy frozen meats, and future of frozen foods market in Middle East and Africa.

Frozen Foods Industry Overview: The frozen foods market is expected to grow steadily due to the rising urbanization and demand for convenient food products. The consumption of frozen foods is increasing due to the rising disposable income, hectic lifestyle, easy to use, increase in shelf life of products, reduces cooking time, less clean-up times and the improved living standards due to the rise in urbanization. Majority of the consumers are adopting healthy frozen meals which propels the growth of the frozen food market. The increase in incidences of food allergies, gluten intolerances, inflammation, hypothyroidism, and autoimmune attacks, is an added advantage to adapt to the gluten-free frozen food products. There are various segments in the frozen foods market such as frozen ready-to-eat meals, frozen meat and poultry, frozen fish and seafood, frozen fruits and vegetables, frozen potato products and frozen soup.

The major factors affecting the frozen foods market are the rising number of single-person households, increase in working women population, and consumer’s desire for convenience. The frozen foods market is geographically spread across Americas, APAC and EMEA. The frozen food market is dominated by EMEA and will experience a high growth rate over the next few years. All the frozen processed food items are perceived as a healthy as natural food items among the consumers in order to maintain a healthier lifestyle. There are a many products of frozen processed food products due to manufacturers’ innovative processes.

Middle East and Africa Frozen Meats Market: Majority of the consumers in the developing regions such as Asia Pacific and Middle East experience a busy lifestyle and they opt for convenient food items which would address their health requirements. The Middle East and Africa market for frozen meats include frozen meat, frozen fish or seafood, frozen processed meat and frozen whole cuts of meat. The frozen meats category includes all frozen meat products, whether whole cuts or not and whether coated or not and also, excludes meat-based ready meals. The frozen processed poultry holds the largest market share followed by the frozen processed sea food segment in the Middle East and Africa. The frozen processed red meat segment holds a largest market share and will remain the leading player in the frozen meats market over the next few years.

The consumer’s preference towards hygiene related frozen meat products is coupled with the new trend of online grocery purchase which has a positive impact on the regional growth over the next few years. Countries with emerging economies such as South Africa and Middle Eastern countries are expected to register the high growth due to demand for frozen meat products. The emergence of more supermarkets and online stores is projected to ensure the product availability in these countries. The other various distribution channels for the frozen meats in the Middle East and Africa are Hypermarkets, Supermarkets, Convenience Stores, Department Stores, e-Retailers, and other general retailers.

Future of Frozen Meats Market: The busy lifestyle in the Middle East and African regions is coupled with consumer’s preferences towards hygiene is anticipated to remain a main driving factor for the overall frozen meats products industry. Compared to the fresh meats, frozen meat products contain maximum vitamins and minerals because freezing preserves the products for prolonged periods without any preservatives and deters against any microbial growth that causes food spoilage. The Middle East and Africa frozen meat products market is anticipated to grow at a steady rate over the next few years with more innovation.

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Ken Research

Ankur Gupta, Head Marketing & Communications

ankur [@] kenresearch.com




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